Ferragamo‘s first social media campaign, the W list, is launching online today. This is an exciting new project from Creative Director, Massimiliano Giornetti, surrounding the iconic W bag. The site will serve as a chic destination for sharing inspirational stories, locales, and ideas resulting in a one-of-a-kind W bag inspired by the winner.

Prior to launch, Giornetti invited Ferragamo girls and fashion insiders such as Selita E. Banks, Fabiola Beracasa, Elettra Wiedemann, Shell Cardon, Poppy De Villeneuve, Genevieve Jones, Irina Lazareanu, Louise Roe, Lydia Fenet, and Kelsey Chow to share their inspirational stories.

Runners up will be the first to receive the Spring/Summer 2011 limited edition W bag along with one user, at random, whose story personally inspires Giornetti. The winners will be announced on January 22nd, commencing a 60 day program.

To enter the W List, accessible to the public today, you can easily do so by going to WList.Ferragamo.com

Kate Bosworth and of course Karl Largerfeld

As much as I don't like her Sarah Jesssica Parker looked pretty good for once (not really feeling the sweater shawl though).

Raquel Zimmermann looks amazing!

The Bad:

Would it kill Agyness to dress nicely for once? She looks like a pirate, with stupid pirate hair!

Fabiola Beracasa failed to impress with the random blue biked gloves, and less than impressive belt. Good try though.

Eve had the right color pallet, and she looked good for Eve, but still isn't quite there.

 The Ugly:

Oh no Katie Lee Joel this isn't prom.

Tallulah Harlech needs to learn how to use accessories, and how to dress for a Chanel event.

Zaha Hadid is the architect for this whole project, and this is her outfit. Maybe she should have pulled a Martin Margiela and stayed incognito.

These weren’t the only good and bad outfits of the night, check out Zimbio for more pictures from the Chanel party.