All photos from Fabsugar and Harper’s Bazaar.

Ogilvy & Mather and Cool Hunting created 30 short videos, each 20 to 90 seconds long, profiling members of the Gap 1969 denim studio in Los Angeles, as well as going behind the scenes of the design and manufacturing process.

“Increasingly, people want to know the stories behind the products — who’s designing it, where it comes from,” said Seth Farbman, Gap’s global chief marketing officer. “We recognize that we have to be more open. We had not done enough storytelling about what was new and different at the Gap.”

The videos debut this week at Cool Hunting and Refinery29 followed by sponsored content next week on DailyCandy, FabSugar, Hulu, Pandora and Gap’s Facebook page among other sites.

The print ads will star “real-ish” [read: a half-inch short of model] people in Gap 1969 pants and will run in the September issues of seemingly every mag including Vogue, Elle, Glamour, Nylon, Details, GQ, Rolling Stone, Marie Claire and ESPN. [WWD]

Rachel will be sharing her thoughts on “everything from spring trends to closet organization and how to get red carpet-ready” next week on FabSugar.

Jewelry designer, Monique Pean is genius. Her pieces have been sported by Angelina Jolie, Nicki Hilton, Nicole Richie along with other notorious celebrities. The popular Pean has now collaborated with Charity:Water, to aid impoverished people receive clean water. Impressively, fifty percent of Pean’s Charity:Water line proceeds will go towards the noble cause.

“Each piece of jewelry is unique and handmade. I aspire to enhance the individual through my designs and to raise awareness of the water epidemic that our world is facing today. Everyone in the world deserves access to clean drinking water.” – Monique Pean  

Now, we can all feel even better about flaunting her fantastic jewelry.      

Click here to check out her collection!  

Doo-Ri Chung

Zac Posen

Peter Som

WWD has reported that fur is no longer “relegated to designers of a certain age, the fur industry is relying on a cast of fresh faces, including Peter Som, Chris Benz, Doo-Ri Chung and Zac Posen, to help woo new customers.” I never realized that there was an age requirement for the use of fur but I guess I understand that fur requires a ‘mature’ taste.

The question remains; are fur sales down? Are young designers being asked to revamp the fur industry in order to sell more animal skins? According to an old article on Fabsugar, “despite a dip in fur sales last year, customers are currently more interested in smaller fur pieces like stoles and hats.” I guess we’ll see what happens next season.