With Fashion Week already suffering so many losses, where do they turn?

McDonald’s, of course — it’s pretty much the only company not losing money, and they’re joining Mercedez Benz and Mattel as the major sponsors.

The icon’s McCafé drinks will be the “official coffee” of Fashion Week.

I have not had the pleasure of sampling McDonald’s coffee products, but won’t it seem like such a joke, to see all the celebs and models clutching McD’s instead of Starbucks?   And I wonder if any designer has prepared a Ronald-inspired collection…

From The Cut.

Now that Fashion Week has begun I thought I would put together a list of the things you see once you get inside the tents. Whether you’ll be at the tents or not, here’s all the things they don’t tell you about Fashion Week.

1. Patrick McDonald

Who is he? I’m not quite sure, but you’re bound to see him at every fashion show and party during Fashion Week. From what I can gather he professional attends fashion shows. Nice job if you can get it!

2. Sponsered Products

Need an energy drink? Maybe some Evian? How about the new T Magazine before it comes out? Done, done, and done. There would be no fashion week without sponsorship (hello Mercedes Benz?). Now that fashion and Fashion Week has become entertainment, companies flock to the tents to pimp out their products on the fashion masses.

3. People who photograph other people wearing clothing

If you are wearing something moderately cool around the Bryant Park area you will be stopped and photographed. You have the Sartorialist, Altamiranyc, and any kid with a blog and SLR camera documenting every human being that goes in and out of the tents. So put on those heel that put you into debt, that awesome hat you found at the flea market, or your mom’s old belt and get out there and claim your 5 minutes of internet fame!

4. Lines

Once you make it into the big white tent you’ll soon see the huge circular line that wraps around the inside of the tent. Sure people like Anna Wintour and all those Desperate Housewives of New York don’t have to wait in those lines, but if your a poor little blogger like us-expect to wait…for a long time.