David and Victoria Beckham are fronting the ad campaign for their namesake dvb fragrances (which include 10 scents in total).

Mally Beauty has entered uncharted territory with the introduction of their first fragrance.  Mally’s Signature Fragrance, a great floral and citrus scent, captures a fresh and feminine approach to beauty.

Mally’s Signature Fragrance pays homage to her Filipino heritage by using tropical notes from the Sampaguita flower, the national flower of the Philippines, a star shaped flower which blooms throughout the year but wilts in less than a day.

If you love clean floral scents, with just the right amount of citrus, then this is the fragrance for you, I love it and wear it daily!

Cuz you wanna smell like Grape Vitamin Water and gun powder residue…

Pamela Anderson is supposedly $4.8 million in debt …and what do you do when you’re a celeb in debt? You launch a fragrance of course!

Totally reminds me of the Ralph Lauren Romance ads…

“I wanted something rich and creamy and sexy, but still youthful.”

It’s been a long ten years since Issey Miyake brought us the latest in fragrance, but finally Miyake’s giving us something to grin about, the wait is over. The newest perfume is named A Scent. Yes, we realize it’s not the most creative of names, but we hear the scent makes you want to grab dozens off those shelves, and the bottle is pretty awesome too. A Scent hits store shelves September 7th.

LINKAGE: InStyle

Dolce & Gabbana plans to release a new fragrance named Rose the One in September. Scarlett Johansson stars in the campaign.

Actress Olivia Wilde stars in the new ad for Escada’s Desire Me fragrance.

Via nstperfume

With her first fragrance having made its debut in 2007, Mariah Carey is up for yet another round. Her newest perfume, “Forever”, is a unique blend of green apple, “exotic woods”, and gardenia set to capture exactly how Mariah feels about her life right now. All of that in a perfume bottle!

Forever will hit store shelves in 2,000 different department stores in multiple sizes.

LINKAGE: WWD

If your ever looking to pick out the scent just right for you, now you can! Bath and Body Works has developed a system online for people to identify their perfect, unique fragrance. Just click on some of your character traits about your personality, and there you have it! Your very own personalized scent; I got Butterfly Flower, what’s yours?

LINKAGE: Allure

Many of us thought Acqua Di Parma threw in the towel when it came to creating more women’s fragrances. After all, the last on released was in 2004, just over 5 years ago. But the company’s back to surprise us all, and after a long time-out they’ve finally released another perfume for women. Magnolia Nobile is the latest in Acqua Di Parma’s collection of vanilla flavors and flowery scents. Pick one up in stores this September!

LINKAGE: Style

Pefume developer Francis Kurkdjian has decided to take on BeBe! The fashion chain with two prior perfumes under their belt seemed to be overdue for a fresh fragrance. Bebe’s Eau de Parfum will be available later this month along with matching beauty products!

LINKAGE: Now Smell This

Word has it design company, Acne, may be looking into fragrance. Acne founder, Jonny Johansson, says that in light of the recession he was allowed a certain degree of creative freedom, and with that freedom came the ability to look into something new and exciting. Now the perfume isn’t a definite, but it’s a fresh idea Johansson seems to be considering.

LINKAGE: Black Book

If you ever dreamt of creating and selling your own perfume, here’s the perfect shot. Video game company PlayFirst has released Passport to Perfume, a game centered around a woman by the name of Sophia who creates her own fragrances and manages a boutique that sells them. I knew their were video games for just about everything, but somehow I didn’t think this would make the list. But hey, I’m not complaining!

LINKAGE: Allure

Kate Moss has released the ads for her 4th consecutive women’s fragrance. Vintage is a unique blend of fruity smelling scents that produce that perfect bottled-up perfume. The fragrance, which will be sold in conjunction with other body products, will hit store shelves this September.

LINKAGE: NYMag

Word has it Nina Ricci is launching yet another fragrance! The new perfume, Ricci Ricci, will hit its first store shelves this August, but that’s just in France. The international debut will take place sometime in September. Guess you have to take the trip or wait it out!

LINKAGE: WWD

Marc told WWD that while best seller Daisy “is more sweet and innocent, Lola is more sensual – the name conjures up a flirtatious, warm spirit.”

The ad (above) was shot by Juergen Teller and features Karlie Kloss.