The Fred Segal Store, the high-end retailer favored by celebrities will be the subject of a new reality show headed to Bravo. The show will follow the daily drama that occurs in the lives of those who work and shop at the retail outlet’s Santa Monica, California location.

“Fred Segal is a legendary retail haven synonymous with high fashion and style, and the fashionistas who work, shop and gossip at the store promise to have arresting, entertaining, colorful personalities and lives,” Frances Berwick, executive vp and general manager at Bravo, told The Hollywood Reporter.

LINKAGE: Popcrunch