Bookclubbin’: Makeup Your Mind: Express Yourself by François Nars

Edited by Amanda Gabriele

François Nars isn’t interested in aesthetic perfection. In fact, stereotypical definitions of beauty bore him. Perhaps that’s why he decided to republish a book he released in 2001, this time using real people instead of models. The outcome? One of the greatest beauty books of our time available for real women and men everywhere who have a passion for self-expression. Makeup Your Mind: Express Yourself by François Nars (Rizzoli 2011) shows readers makeup has the power to transform with the energy of one’s imagination.

NARS Asks You to Make Up Your Mind & Express Yourself

Edited by Amanda Gabriele

Ever wonder exactly which products a professional makeup artist uses to achieve a certain look? Interested in trying them for yourself but don’t know where to start? NARS Cosmetics launched its new social media site last week, and it’s exactly what the beauty doctor ordered. Called makeupyourmind.com, the website was created to support the new book by NARS founder and creative director François Nars called Makeup Your Mind: Express Yourself. Developed to engage fans with the NARS brand, you could win a trip to New York Fashion Week in February 2012 by participating in the community.

Go Behind the Scenes with Daphne Guinness

Edited by Marissa Moshell, Student

Though we’ve already given you the news on the NARS Bento Box set, now we’re even more excited about the product because we have some behind the scenes shots of Daphne! NARS has released two behind the scenes photos of their latest campaign shoot. Head to the NARS facebook page to check out a Q&A with François Nars and to get some more information on the product. The Bento Box is now available for $125 at various NARS counters as well as at narscosmetics.com.

NARS Never Gets Enough of Daphne

Edited by Marissa Moshell, Student

For the NARS holiday 2010 collection they decided to multiply their normal dose of Daphne. Images were taken for the collection to look as if viewed through a kaleidoscope. “She is so amazing that we thought we would multiply her image 5, 10 times with the mirrors,” says Francois Nars. Check out the whole process on the NARS facebook and youtube pages!

NARS Bento Box Set

Edited by Marissa Moshell, Student

If you’re looking for the product of ultimate inspiration check out the NARS Bento Box Set. François Nars seems to be especially inspired by Japanese culture and their Kabuki makeup and as a result has created a limited edition set of two Kabuki cups. The set of lipsticks are expected to debut this November!  Put yourself on the wait list now at narscosmetics.com/bento

NARS Pure Matte Lipstick Collection

Edited by The Fashion Web

 

BEAUTY: NARS Fall 2010 Collection

Edited by Marissa Moshell, Student

It’s time for the NARS fall 2010 collection! The newest products, set for release staring July 15th, include bright shadows and vibrant lipsticks and glosses, which stand alongside signature matte colors. The fall campaign is fronted by Daphne Guinness, a woman who François Nars describes as “the ideal icon to capture Fall 2010’s old-Hollywood meets futuristic look”. Daphne even has an eyeshadow named after her!

Meet Marcel, He’s Stealing The Spotlight

Edited by Marissa Moshell, Student

Get ready to welcome Nars’ Pro Prime line front runner, Marcel, the French bull dog who has stepped into the spotlight under the guardianship of Francois Nars, the brand creator. With the new makeup line debuting this May, Marcel is there to remind us all that he’s “More than a Pretty Face”, as the campaign ads read. I’m sure that, despite his cuteness, people are going to wish that they look a bit better than Marcel with the use of the Pro Prime line, but it’s certainly a good way to attract some attention.

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