Gucci Guilty’s Unlawfully Cool Marketing Campaign
Edited by Lester Brathwaite
Gucci put on their creative chapeaus to market their latest fragrance “Guilty.” In addition to the short film shot by Sin City creator Frank Miller starring future Emmy winner (I mean, did you see Mildred Pierce?) Evan Rachel Wood and current Captain America Chris Evans, the Italian house has commissioned 1,000 exclusive vinyl records of the campaign’s featured song — Friendly Fire‘s cover of Depeche Mode‘s “Strangelove.” Click through to figure out how you can win one of these rare collector’s items for yourself!
