Givenchy’s Spring/Summer 09 collection uses color detail to excentuate the use of various fabrics. The fabrics are used to create texture on various leggings and shirts, which are manipulated together into interesting  combinations to achieve a certain look. The colors across the board are bold and never fail to surprise the folks watching in awe of the runway. Givenchy paints a specific look for each model in which the  clothing combinations come together to achieve an applauded  result.

READ MORE ABOUT: givenchy, Paris

John Galliano

Fendi Wedge

Alexander McQeen Man-Kini

Prada Men’s Skort

Givenchy Pepto Pink

Miharayasuhio Leopard Prink

Ann Demeulemeester Old Men

READ MORE ABOUT: alexander mcqueen, anne demeulemeester, BASH, fendi, givenchy, john galliano, miharayasuhio, Prada

Here is your sneak peek at Justin as the new face for Givenchy’s latest men’s fragrance, Play!

Very original to put Justin in a recording studio…and in headphones!

READ MORE ABOUT: givenchy, justin timerlake

Here are some great scans of an editorial from Vogue in the late 60’s. Showing the latest fashions from Balenciaga and Givenchy from 1967. Wow Vogue used to be good!

READ MORE ABOUT: Balenciaga, givenchy, vogue

Natalie Portman goes glam wearing Givenchy in Cannes. Gorgeous, gorgeous, gorgeous! Only wish that she, out of all people, would wear a really great indie designer dress, being an indie designer herself!

READ MORE ABOUT: cannes film festival, givenchy, natalie portman

This Man…

 designed this…

Riccardo Tisci was brought onto Givenchy in 2005 and given the position as Chief Designer of womens ready-to-wear and haute couture. Following the footsteps of great designers before him, John Galliano and Alexander McQueen, Tisci was appointed to make the brand once favored by the Kennedy’s and Audrey Hepburn translatable to today’s customer.

Of course, in all this hubbub it seems the brand forgot to give Riccardo a wardrobe. With 10 day old scruff and a tee shirt better befitting a high school student, the 33 year old designer looks like an amateur in the game of fashion, forgetting one of the dead set rules of those dedicated to their craft, always represent your collection.

Many designers out there forget this simple, yet appropriate direction. They create amazing $1000 dresses but sport $15 tees and baggy, sloppy jeans.  I can image the rest of Riccardo’s outfit in the picture above; faded, ripped jeans, Converse, a skateboard and a dubbie in his back pocket. While refusing to fit a mold is an admirable pursuit, being so opposite to your brands image may in fact alienate you from your target customer. If you were introduced to Riccardo in his laid back get up your first impression would be “amateur”.  The gut reaction he would receive is that of someone who doesn’t take is work seriously and thus is not displaying his full potential on the runway.

For young designers, it is especially important to translate your collection onto your everyday wear.  Thom Browne is the perfect example of someone dedicated to his craft. While he may be the only man on the planet who wears Thom Browne suits, you know the reason isn’t cause he’s not actively promoting his wears. Thom rocks his high water crafted suits on the street, to events, and has even been seen rocking jackets with “I’m Thom Browne” embroidered on his back. Dedication.

So next time you’re heading out be sure to rock a piece from your collection or at least dress in something that reflects your brand. If you a tee shirt designer, rock tee shirts. But if you’re a high-end couture designer in charge of one of the largest fashion brands in the world, try not to pull a Riccardo and look like a complete burnout.

(photos courtesy of WWD, Style.com)

READ MORE ABOUT: givenchy, riccardo tisci, thom browne