We already know that H&M started an organic cotton collection but now the company has announced that it’s going greener. It plans an even bigger step into organic cotton for Autumn/Winter 2008-2009, and will use other sustainable materials like organic and recycled wool and polyester.

“We are now using organic cotton in all departments,” said H&M’s head of design, Ann-Sofie Johansson.

Among the organic items you will be able to buy are accessories like scarves (left), and recycled wool mix skirts, coats, and trousers.

Source: FabSugar

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So you know how most people cannot finish a can of soda by themselves, well now with the help of  Ukranian (we are a smart bunch) inventor Johan De Broyer, there is a clever way to re-seal those cans, and opens up new possibilities for advertisers at the same time. The tab pops as usual, and then when you want to re-seal it, you turn the pop top tab and it completely closes up the can again.

The inventor says his invention can creates a completely tight seal with an added incentive for advertisers. That right, it’s about time someone improved those 250 billion drink cans consumed annually. I know that this has nothing to do with fashion but it’s amazing that there are people out there creating more and more eco friendly products or making improvements on old ones in order to make a change.

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The green/eco trend is now hitting larger companies. Intimo- a leading manufacturer of underwear, sleepwear and loungewear for men, women and children is launching an eco-friendly line called Bamboo. Intimo caters to upper-tier and specialty stores, department stores, mid-tier stores, catalog and Internet retailers with supple, elegant fabrications and designs. Their product collections range from long johns and boxers to lingerie, robes and upscale sleep sets.

The Bamboo line will consist of a Cotton/Rayon blended fabric, which will make it tempting to touch. It is sensual and comfortable to wear with temperature control that allows you to remain cool and dry. Bamboo is eco-friendly, biodegradable, highly sustainable resource and naturally regenerative.

Bamboo crops need less water, grow quickly and as a result, have less of a negative impact on the atmosphere. Look for the line May 15, 2008

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Leila Hafzi is a fashion designer dedicated to making a difference. In 1997, she presented her first collection, introducing the idea of eco and ethical trade to the Norwegian high-end fashion industry. Eleven years later her goal remains unchanged; to champion eco and ethical trade in the fashion industry on a global basis, and continue developing a 100 percent environmentally-friendly production cycle.

This season, her company Nepal Productions is presenting a collection drawing inspiration from the global topic of environmental changes; she is also starting a cooperative effort with the Norwegian Peace Corps and Nepal. Several company employees will be working in Katmandu for one year with clothing production, and two of the most skilled tailors from Katmandu will work in Norwegian company facilities.  Hafzi hopes to present her creations as part of Norwegian design in New York, yet another signal that her eco fashion is truly coming into style.

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Bamboo is like the whiz kid of the botany world. It builds houses, feeds pandas, filters toxins out of the soiland grows up to four feet per day in any climate—and it also makes a pretty great cashmere substitute. Pamplemosses is a new label out of LA that has realized the potential of this overachieving plant and used it to create a line of kitten-soft garments for men, women and babies, proving that luxury doesn’t have to harm the earth.

The brainchild of artist Gene Eu, Pamplemosses was born in November 2006 with a simple goal in mind: “to bring people harmonious products that are comfortable, beautiful, and nurturing to the environment.” To achieve this, each Pamplemosses T-shirt, dress and pair of underwear is crafted from 100% natural bamboo fiber, and is silk screened with Eu’s nature-inspired illustrations in water-based ink. The resulting fabrics are not just super soft, but also hypoallergenic, antibacterial and UV protective—apparently, the only thing they can’t do is make the morning coffee.

The past year’s journey has been a major learning curve for Eu and his team, many of whom come from high-fashion backgrounds. “Working with bamboo is a pretty new approach, and there weren’t any rules for us to follow when we started out,” he explains. But with a growing following among the fashion set and exciting new innovations in fabric color and texture in the works for next year, it looks like their cram session has more than paid off.

Content courtesy of JC Report. 

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