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GIRLS / July 3 2008 11:30 AM

Rachel Roy Teams Up With Grey Goose

Edited by

Rachel Roy Teams Up With Grey Goose

Rachel Roy has hooked up with premium spirit Grey Goose vodka to design a special cocktail dress to be by the brand’s spokesmodels at its events. Grey Goose will be the official sponsor of Roy’s show at New York Fashion Week in September, where the dresses – black and blue creations made from stretch wool, with a draped neckline and a cascade of fabric on the back – will make their official debut, WWD reports.

This new high-profile partnership is another business boost for the rapidly-growing Rachel Roy label; Jones Apparel Group acquired a 50 per cent stake in it last month, following the lead of TSM Capital, which acquired a minority stake in November.

Source: Vogue UK

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