Sitting front row at Valencia Fashion Week allowed us to stare down each and every one of the models that walked down the runway.  And one really stood out, Jon Kortajarena.

Guess seems to have linked arms with a new partner, Coty Inc. Why do we care? Well, the partnership not only brings Guess further success, but it bring us Guess beauty products! First on the list, a fragrance line. Get ready people!

LINKAGE: WWD

Gucci is about as tired of Guess as we are. They just filed a complaint in New York against the company that helped make Paris Hilton and Anna Nicole Smith household names. The action is against Guess?’s use of green-and-red stripe designs mixed with interlocking G’s a pattern design the Italian brand claims is theirs. Guess attempting to Guccize sounds scary to me. I guess someone is set to pay for this most heinous act.

LINKAGE: Gucci Sues Guess? Inc. Over Use of ‘G’

I think that Paris Hilton is gorgeous without makeup. I’m sorry, but in many of these photos she looks like a transvestite. I guess that’s what you get when the hair and makeup team work for a Euro-trashy, more is much less kind of brand. This album takes a look at the current ads for spring/summer 2009 as well as some of Hilton’s former campaigns for Guess. I really like the series where she’s standing in front of the wallpaper/curtain; her hair looks gorgeous, she’s not wearing white lipgloss and her skin doesn’t look like last season’s leather bag. I have to give her some props, however, for having a versatile look. Even if sometimes the look is Eurotrash tranny.

GALLERY: Paris Hilton for Guess

LINKAGE: In Case You Didn’t Know

Some skanky Hockey Mom.

Amy Poehler...the "cool" mom in Mean Girls.

Let’s face it, there is nothing cool about moms that wear pink velour Juicy Couture sweatsuits, flaunt their belly-button piercings, show off their cleavage to their kid’s friends, smell like a baby prostitute or wear Rock and Republic jeans. Really, anyone over the age of 40 that goes out looking like they are about to hit up a high school dance should be given a reality check. Yes, you are old. No, you shouldn’t be wearing your 14-year-old daughter’s clothes. Yes, you turn heads…but not in a good way. No, you are not cool.

If there is one thing I really applaud, it is a woman who embraces her age and dresses for it. Dressing like a “mom” doesn’t mean you lose fashion and sex appeal. My mom looks killer in her Ralph Lauren blazers, Brooks Brothers sweaters and Calvin Klein jeans…and seeing that she has been married to my dad for 31 years means she must be looking good! 

Take my advice. If your mom has nicer clothes than you do, gets her nails done more frequently, dyes her hair obsessively and compliments your friend on her “stellar” heels, I recommend you ditch her while she’s shopping at Guess and head for higher ground. In the meantime, I’ll be hitting up 5th Ave with my cool mom.

Searching For Louis Vuitton. So are 450,000 others.

WWD just revealed ten of the most searched for brands in the month of July. Not surprised that Nike was number one, but are people really searching for Guess on the web?  Honestly, do you really need to search the web for Guess?  You can just trip into any suburbia mall and find at least one outpost of the this crummy jeans wear. And why aren’t Fendi and Prada represented?

1. Nike- Searched 797,892 Times

2. Gucci- Searched 495,357 Times

3. Louis Vuitton- Searched 472,118 Times

4. Juicy Couture- Searched 463,088 Times

5. Chanel- Searched 373,920 Times

6. Polo Ralph Lauren- Searched 333,844 Times

7. Burberry- Searched 281,293 Times

8. Diesel- Searched 281,032 Times

9. Adias- Searched 263,238 Times

10. Guess- Searched 225,939 Times

Yes there was time when Guess! was cool. It was more than 15 years ago, but there was indeed a time where it was considered cool to wear Guess jeans. This is when they actually put top models in their campaigns not girls like Paris Hilton.

[foto_decadent]

The new Guess? ads are out, and causing a case of Deja Vu. The ubiquitous blond Guess girl has gone “Back to Black”, by channeling their inner Amy Winehouse. The hair and eyes definitely resemble Ms. Winehouse. While, the look is epitomizes the soul singer, this could never be the infamous Amy Winehouse because the model is healthy, she is not calling for her Blake Blake or her three trusty backup singers.  

Thanks to Fashionista for the pics!