Edited by The Fashion Web
HUGE NEWS! Their
Houlihans have taken over the world and now
J Brand are positioning themselves to properly dominate the British demin marketplace.
WWD annouced the following this morning:
J Brand will unveil collaborations with five British designers, each of whose limited edition jeans will be sold at one top U.K. store. These include Christopher Kane to be sold at Harvey Nichols, Erdem Moralioglu at Harrods, Meadham Kirchhoff at Browns, Peter Pilotto at Selfridges and Richard Nicoll at Liberty. Additionally, all five collaborations will be available on Net-a-porter.com. Priced between 250 pounds and 600 pounds, or $380 to $912 at current exchange, only 300 to 500 pairs of each style will be produced and will first hit stores for the U.K.’s Fashion’s Night Out event on Sept. 8
