- “Our campaigns exist at the intersection between fitness and fashion; they are intended to be thought provoking and to generate discussion through their deliberate synthesis of personal motivation and high fashion photography.” Equinox on its controversial Terry Richardson ads. Translation: gotcha bitches. [WWD]

- Heather Locklear was rushed to the hospital Thursday afternoon, allegedly for a mix of booze and prescription pills, but she seems to be doing fine and is said to be in “no danger.” [E!]

- Lil Wayne launched a T-shirt line called Trukfit, which is short for “The Reason You Kill For It.” When asked to describe the name in two words, Weezy responded: “‘Un…Usual,’ he said with a grin that broke into a croaky laugh. ‘That’s one word.’” [WWD]

- Lara Stone gets carried away by a tornado, Wizard of Oz style, in a new ad for Mercedes-Benz. [Huff Po via Nowness]

Lara Stone: American Fairytale on Nowness.com.

- Halle Berry has decided to earn her diva stripes by walking down the aisle a third time. The Oscar-winner is engaged to fellow gorgeous person Olivier Martinez. [Us]

12 year old Ava Sambora, daughter of Heather Locklear and Richie Sambora, made her runway debut in the White Trash Beautiful show, which kicked off L.A. Fashion Week. “I’m very, very proud of her. I’m very excited, and I’m here to support her, and the minute she’s done I’m going to grab her and wipe off her makeup and get her into her pjs,”Locklear told PEOPLE. 

Keep reading on People

Who's to blame? Bottle Service or Low Self Esteem

File this under stupid shit that people attempt when they don’t want to accept responsibility for their (or their friends) addiction.

This NYC nightlife entrepreneur and owner John JE Englebert is asking nightclubs across the city to end bottle service cause he feels it contributes to a high abuse of alcohol in the city that never sleeps. This comes after the DWI arrest of his former friend Heather Locklear. 

So basically, it’s not your fault you’re some drunk doucher or douchette, it’s the clubs fault. Dude, people need to take responsibility for themselves. Bottle service doesn’t kill people, people who aren’t smart enough to know when to stop kill people. 

“Sometimes bottle service can equal the rent of a small studio apartment in New York City. Most clubs even make customers buy a 3 to 4 bottle minimum to get in or to be sat at a table.” says JE. “A $1500 price tag for a table is nuts.” according to JE, “Why not have a few drinks at the bar and dance the night away?”

“If the customer doesn’t make it home because of driving while intoxicated then the establishment usually is partially responsible, due to liability law in New York State.”

While this is all true, it is still up to the person to not make the decision to NOT buy a bottle and skip out of the club. This whole “I need to be told what to do cause I’m a lightweight” idea is quite possibly the stupidest shit I’ve heard in a while, as if this is the problem that’s plaguing NYC, drunk party goers.

Listen indies, this city’s been castrated enough with noise violation policies, increased police activity, crackdowns on drugs (and not just the bad ones , and better technology to prevent underage drinking. Basically, it’s become a complete bore to party if you’re not completely trashed and stumbling down the street to the nearest taxi. Taking out bottle service won’t solve shit, it would just make heading to a club a hell of a lot cheaper and accessible, which isn’t necessarily a good thing cause the only people buying bottles are the ugly ass Wall Street types who NEED to buy their way into Tenjune.

And if you agree with the whole “clubbers shouldn’t be required to buy a bottle to get into a club” mentality, it’s probably cause your ass is ugly or poorly dressed or your as stupid as a brick, as those rules only apply to the lowest of the low on the doucher totem pole. 

Quit your bitchin people and help us keep the least wanted ass wipes out of NYC clubs by charging them $1500 in liquor to get in.

Who's to blame? Bottle Service or Low Self Esteem

Can you tell who this is?

For me it looks like a biazarre mix of Heather Locklear and Amanda Bynes

Can you believe it is Jessica Simpson

It might be a wrong angle or what she looks without make-up, but boy does Simpson look rough.