heatherette
THE TEN: Best NYC Stores You Might Not Know About
Sick of waiting in long lines only to find that generic store in SoHo has ran out of your size? We’ve made a list on stores we love, and that you may have missed. We’re sure that some of you fashion peeps already know about these wonders, but we want to let everyone else in on the secrets:
Cry Wolf- Located in St. Marks (111), this boutique features goods for men and women from awesome designers such as: 80%20, Chronicles of Never, Creative Recreation, S2Vs, Jeffrey Campbell, Gram, and Nudie. Find the best shoes, accessories, and clothing from your favorite indie designers worldwide, without having to scour through tons of internet sites.
Inven.tory- Located at Lafayette and Spring, get GREAT deals (outlet pricing) on emerging designers, and catch up on the latest trends! Inven.tory’s inventory changes weekly, so stop in frequently to make sure you get the best stuff! They don’t have a site quite yet, but you can check out their blog for all the latest news about the store, and what you should be wearing.
Gargyle- Located on Orchard near Canal (16A), this store is aiming to revitalize the country club lifestyle, and features designers like Vena Cava, Fred Perry, Karen Walker, and Surface to Air (among others). They claim to love ‘golf, tennis, concerts, and parties,’ so if you fit into any or all of the above, or just enjoy ‘anything that lets us have fun with our family and friends,’ check out Gargyle. Shop online if you must, but to get the full country club party experience, you have to stop in!
In God We Trust- They’ve got three stores in town, 265 Lafayette, Ludlow btwn. Stanton and Rivington, and 135 Wythe in Brooklyn. Stop in for the sickest jewelry, antique and new, as well as fun, adventurous clothing that brings out the vintage nature in everyone. Check out their site for previews, and stop in to get the real treasures.
Tokyo 7- Located on 7th St. btwn. 2nd and 3rd Ave, this consignment store offers limitless designer goods, everything from Prada, Gucci, D&G, Miu Miu, Chanel, Alexander McQueen, Heatherette, and 5Preview. Save on anything you could possibly want, and enjoy the ever-changing stock. No site available, sorry to all of you non-NYC natives.
Love Brigade- Located at 230 Grand Street, you’ve probably heard us talk about Love Brigade, but we want you to love them as much as we do. They sell their original line Love Brigade, a diffusion line (ex.oh), as well as an experimental line (As We Are), as well as selected pieces from other great indie designers. Stop in and say hi to our friends, and get some awesome clothes while you’re at it!
Assembly- Located on Ludlow btwn. Stanton and Houston, this store is just for the boys (with the occasional women’s accessory filtering through). Get new and vintage clothing and accessories from the greatest collector in town, with tons of foreign labels and indie stuff, too. There’s even a vinyl section in the back, so you can get your music and fashion all in once place!
Valley- Located on Elizabeth btwn. Prince and Spring, the ultimate experience in one-stop shopping. Enjoy looking through clothing from avant-guard designers, and favorites like Grey Ant, Lady Leisure, and Caroline K, and also enjoy the skin, nail, and waxing salon, and a cafe. This store really has it all, check it out as soon as you can!

Kiosk- Located on Spring St. btwn. Broadway and Mercer, this isn’t exactly a clothing or accessories store, but they sell a bunch of random trinkets and other goodies that would be great for a DIY project. If you’re in one of those moods to look for something, but you aren’t exactly sure what, head over to Kiosk. Plus, they’re right next to that window that sells the mini cupcakes, which is awesome.
First Among Equals- Located at 177 Orchard, this store sells 0044, Bess, Dunlin, Michel Berandi, and more (just for guys). First Among Equals has recently opened a dark downstairs that you enter through a narrow spiral staircase, and enjoy a private shopping feel with handpicked clothes from designers, offering a rare flair that you won’t find anywhere else. Check out their site for up-to-date sales, but don’t miss out on this unique shopping experience.
What’s your favorite store in New York City?
QUOTABLE: Richie Rich Blames ‘Backers’ for Break-Up

“Well, I created Heatherette. It’s not like working at McDonald’s. I decided I didn’t want to do it anymore, because the backers we had were basically assholes. I love what I do, I’m an artist. It’s like being in a band. If the lead singer gets fucked over, you move on. I’m not mad at Traver, it’s just that the people who backed us who really weren’t nice people. They took advantage of us, in every respect.”
I Like Big Butts And I Cannot Lie
Finally! A plus-size model story with success, confidence, recognition and a happy ending! If you think back a few years to the runways of Vena Cava, Heatherette and most notably, Jean Paul Gaultier, you’ll probably remember seeing a model that looked a little out of place…a plus size model. Although model Crystal Renn started off as a thin model in the industry, after being told to lose 1/3 of her body fat she threw in the towel. That decision, my friends, has made all the difference. Renn gained 70lbs, putting her back at a normal and healthier body weight, and was re-marked by agents as a plus-size model. Happy, healthy and on scoring editorials in Vogue and Harpers Bazaar. Honestly, what could be better!? I don’t care if Crystal Renn is a size 2 or a size 12, she is the woman that this starving, corrupt modeling industry needs.
Thanks Bobble Bee!
FASHION PORN: Omahyra Mota
If you’re a true fashion savant, then you’ll probably remember her from the infamously salacious Ellen Von Unwerth spread with former boy toy Boyd Holbrook. As for me, Omahyra Mota’s presence has haunted me since watching her crash a posh runway show in Jay-Z’s “Change Clothes” video. The Dominican Republic-born model possesses a striking combination of androgyny and femininity as well as a bad-ass devil may care attitude that sets her miles apart from the wannabe hipster models of today. Please God, no more naked pictures of Agyness Deyn. Ugghhh.
I am so captivated by Omahrya’s brash, around the way demeanor, killer bod, and unconventional sharp beauty, which isn’t the least bit tarnished by a collection of audacious tats and piercings. She’s modeled for both men and women’s clothing, which I find terribly admirable, she has also graced the covers of numerous rags, been featured in many a print ads including Rocawear, has walked for Bill Blass, Alexander McQueen, Heatherette, Fendi, and Jean Paul Gaultier, and made the list of People magazine’s 50 Most Beautiful in 2001. I haven’t been this in love with a model since Helena Christensen. I can only hope that people would stop salivating over vacuous, airbrushed celebs and get back to appreciating the ones who make looking insanely gorgeous an art.
Why Does Mommy Drink Daddy? And Other Questions Heatherette’s Are Asking Right Now.
We know where this is heading.
It starts with Daddy staying a little too late at work with his new secretary. Then mommy’s crying in the bathroom with a bottle of gin. And pretty soon you have two Christmas’ and a slew of step brothers who like playing “Hide the Inhaler” when you come over.
The break up is so eminent. Richie Rich has signed with shit maker Hot Topic to create a line of clothing without Heatherette.
“He didn’t want to do it,” sighs Richie. “They asked Heatherette to do it initially, but Traver said no, so I was like, well I’ll do it! I love Hot Topic!”
The line will hit the retailer in the near future and should fit well with equally crappy goods from Perez Hilton and Avril Levine.
Dammit Richie, we wanted to like you but this is unforgivable. Hot Topic is where emos go to die!!!
Richie Rich To Go Solo For Shoe Line

Richie Rich is reportedly going solo for his very first shoe line. Launching tonight in the LES, rumor has it that fave girl Lydia Hearst is hosting the party and wearing his first pair of shoes.
Very interested to see the collection, loved Heatherette.
Lydia Hearst at Sex and the City Premiere

Lydia Hearst looks like she bedazzled her own top for the Sex and the City premiere. I’m sure the thing is from Heatherette, which is starting to fade in “wow” with age, but it’s way to underdressy for an “event” of this caliber. Oh, wait, it was just a movie. That’s right. So maybe this is just perfect.
What do you think indies?
And why was Lydia the only model on the red carpet?
Fashion Indie at Tulips & Pansies 2008
Fashion Indie hit up this years Tulips & Pansies event with true swagger, dressing our asses up for the show that helped raise money for HIV/AIDS charities. The event was hosted by Gossip Girl/Model Lydia Hearst, Richie Rich and Travis Rains from Heatherette.
There was a ton of excitement (and Botox) in the air and a scene of real accomplishment as the giant floral monstrosities came down the runway. Fashion Indie favorites FORM took top prize, which got us all excited. We absolutely heart Jerry Tam.

How real men wear flowers.

Rebecca and I became acquainted with a bunch of fashion heavy hitters like Dandy Patrick McDonald, James Aguilar and Richie. I got comfortable with wearing flowers. And we helped raise some capital for a great cause. We’ve got over 150 photos so check some out after the jump…




Jerry Tam from FORM takes top prize






Not at all intoxicated. Promise.
Runway: FUNKSHION MIAMI, Fall 08
Guest Writer and Dear Friend/Fashion Photographer: Rick Louis
Miami is developing itself into a fashion force to be reckoned with. Attending FUNKSHION for the first time was an enlightening experience where fashion prevailed. A delightful blend of casual, urban, trendy, Avant-Garde, and business casual looks sashayed down the runway. Models such as Eva Jay, Lee, Keola, and Bobby strutted their stuff for designers including Puma, Akademiks, Sweetface (by Jennifer Lopez), Marceau + D’Amore, Girbaud, William Rast (by Justin Timberlake shown above), Jockstarzz, Heatherette, and Russell Simmons’s Argyle Culture.
Russell Simmons’ new line, Argyle Culture (above), stood out in terms of colors, fabrics, and style. The line appeals to a sophisticated yet trendy audience, maintaining both a contemporary and timeless essence.
Noticeable as well was the Marceau + D’ Amore line (above) ; Marceau presented men’s and women’s jeans, bathing suits, and dresses reminiscent of Sharon Stone in Basic Instinct: fun, sexy, and provocative.
Naturally, Puma, Akademiks (above), and Girbaud’s work solidified their favorable position within the fashion industry.
Leave it to Heatherette (above) to spice it up and stand out from the other shows. Remaining true to their innovative ways, the duo presented a different approach to their show. Richie and Traver shot the full runway version of the fashion show earlier in the day with just the press as live audience.
Later on that evening, as the public arrived, the set was full of models, make-up artists, hair stylists, and the designers themselves getting busy and “ready” for their fashion show. In other words, the public thought they were backstage and took quite an interest at the fashion madness developing in front of them. As Traver and Richie displayed the runway show on big screens, the audience realized they were getting a close up view of both the backstage and the final product for the price of one.
FUNKSHION’s final surprise, however, was Kevin Everett (above). Everett, a former Buffalo Bills football player, who, in September 2007 dislocated and fractured his cervical spine, walked down the runway during the Jockstarzz fashion show. The Jockstarzz show benefited the Kevin Everett Foundation and featured a blend of models and pro-players such as Roscoe Parrish (Buffalo Bills), Bryant McKinnie (Minnesota Vikings), and Lauryn Williams (2004 Olympic silver medalist). Nadia Turner (American Idol contestant) opened the show singing the Star Spangled Banner while Cool (Cool & Dre) and K. Foxx (99. Jamz) walked down the runway. Kudos!!!!
Ben Sherman Announces 2000s as The Age of Indie

Rock and Ska

Britpop and Indie
Ben Sherman has just put out a collection of dresses from London-based label PPQ. The dresses cover multiple time periods, each with their own style inspiration and name. According to Racked.com, there is a black-and-white 60’s Mod frock, a paisley-print 70’s Rock number, a gray-and-black 80’s Ska outfit, a stripey 90’s Britpop look and a boho 00’s INDIE design. That’s right indies we are in the generation of INDIE. (Aren’t you special for reading fashion indie)
Who’s PPQ: Think British Heatherette with Peaches Geldoff taking the place of Paris Hilton on the runway.
The dresses are going for $300 a piece, but their limited nature makes them worth the cash drop. Head to Ben Sherman’s 96 Spring Street location to get the indielicious dresses.
(photos from NYMag)
More Ads for Heatherette’s MAC Collection
[youtube]http://www.youtube.com/watch?v=LgezE6tGhMc&[/youtube]
We get it already, you released a MAC collection. Please stop making shitty internet ads!!! Also, big ups to Andre J for breaking into their scene. You’re beautiful baby.
Amanda Lepore Shines/Freaks Me The Flip Out In Heatherette For MAC Promo
[youtube]http://www.youtube.com/watch?v=CTHIxESSIX0[/youtube]
This new video for the Heatherette for MAC collection is thoroughly freaky and caused me some nightmares when I watched it without sound last night. Something about someone smearing pink lipstick all over their body automatically triggers the freak the flip out button in my brain.
Not sure if it makes me want to pick up of stick of Tranny Gloss, but it does make me want to do some traveling on the roof of a car.
Hot Tranny Mess of the Week – Richie Rich
What the hell Richie? It looks like you stepped into Amanda Lepore’s make-up room and barely made it out with your ball sack. I know you’re trying desperately to push your bubble gum pink Heatherette lipstick and eye liner, but did you really have to over indulge on yourself?!? We get it, the new MAC collection is the shit, and yes all our indie friends have already started pitching tents in from of MAC shops to get it, but really buddy, did we need to see the entire collection on your Macaulay Culkin-inspired mug first?
As for the fashion, here’s a filler in case you missed out on what has become “hot”, it happens when your brand hasn’t mattered to anyone other than Paris Hilton in a few seasons. Sequins are out, as are owls (that was the creature of choice two seasons ago, turtles are in, but most people prefer whistles or other random objects that aren’t furry or feathery), also is that a Ed Hardy T-shirt!!! It better be Heatherette, our I’m gonna toss my cookies in a few seconds. Also, what’s the deal with the hat? Did you swipe it from one of the Fly Girls at an In Living Color auction?
All in all pretty boy, your fashion sucks. Which makes you our Hot Tranny Mess of the week!!!
(We probably won’t continue with the Hot Tranny Mess of the week for fear of getting sued by Christian Seriano. I’m sure the boy has pulled a Hilton an copywrited his catchphrase by now.)
More Bad News for Heatherette, Macky’s Out
Heatherette’s technical designer, Macky Dugan, is going out on his own.Macky joined Heatherette nearly five years ago, and has decided to share a studio with designer Sue Stemp. The move will allow him to work on a new collection called “Macky Dugan” which should be just as over the top as the gems he created for Richie and Traver.
His contributions to the brand won’t be forgotten as his technical expertise helped the label build more sophisticated shapes and complicated patterns – plus that infamous paper pineapple dress which indie Lydia Hearst rocked last year.
“I’m doing menswear,” he told Fashionista.com, but when they pouted, he quickly amended it to “Unisex! Unisex!”
Seems like another sign of the end of Heatherette clothing, as the brand slims down and focuses on figuring out ways to not lose anymore investors. We’ll always love you boys, so bring out some more goodies for us to spend our cash on. (I already have the whole Kid Robot collection.)
Source Fashionista.com





















