H&M’s Spring 2010 collection actually looks really well done, however I think we all know by now that the lookbook tends to out do the actually product about tenfold. Regardless, what the hell were they thinking with that kilt? This is a mainstream brand, and not even some of the edgiest fashion people would rock a kilt. I’m a little confused by this one.

Photographed by Thomas Klementsson, Chanel Iman and Masha Novoselova star in the Fall 09 H&M campaign.

Walking by the 86th street H&M last night, I noticed the window takeover of the Jimmy Choo collection. Not available for purchase yet, the gigantic display really upset me. This over advertised collection has taken on a life of its own, making me not want to be anywhere near H&M when it launches! Anyone agree?

Another image has emerged from the Sonia Rykiel x H&M collection, this time, with Lara Stone (and friends) wearing pink lingerie.

M.I.A. performed at the party promoting Jimmy Choo’s collaboration with H&M in West Hollywood. Check out her JC x H&M shoes…

Super impressed with this look at first glance, then I realized all his clothes were from H&M, Zara, and DKNY. Now I’m even more impressed because it can be really hard to get a solid edgy look from these stores without looking really cheesy. The picture is in black and white though, which totally helps.

Link

As if you haven’t had enough of this collection yet…here is a 30 sec video featuring Anna Jagodzinska at The Standard Hotel in NYC wearing head to toe Jimmy Choo for H&M.

Canadian model Jessica Stam is the poster girl for H&M’s Fall 2009 ad-campaign. Photographed by Andreas Sjödin, Stam embodies nearly every look of the basics label.

Due in stores Nov 14th, the Jimmy Choo for H&M collection has been stirring up controversy from the very begining, kind of like Terry Richardson.

Ever since last year’s Comme des Garcons x H&M collection, I’ve gotten pretty excited to see new collaborations hit the streets…Sonia Rykiel is an exception. H&M’s newest collaboration may be a bigger disappointment than the Matthew Williamson collection (and that’s saying something…) Really, H&M didn’t need Sonia Rykiel’s expertise to produce these boring, poorly executed pieces. This is definitely a collection worth passing on…unless you’re in the market for a hoodrat, gold onesie.

GALLERY: BASH: Sonia Rykiel x H&M Collection

Thanks Highsnobette!

Reuters confirmed that Sonia Rykiel will collaborate on a second collection for H&M, to be released on February 20th 2010.

When we first learned that Jimmy Choo was set to create a lower-priced line for H&M, we couldn’t wait to see the results. And now, we finally have a closer look at what will be hitting stores this November.

This is so exciting, would love to shop Zara online…H&M on the other hand always looks better in an image than in person.

The Jimmy Choo for H&M collection will include shoes, bags, accessories for both men and women, and a women’s clothing collection to complement the accessories.

But at $345 for boots we can easily purchase at Nine West for $120, we wonder who will be buying these?!?!

H&M brings us a party collection for Fall/Winter 09. Hope there’s some sort of outerwear in this collection…

In the September 2009 issue of Marie Claire, Alexa Chung models some casual looks that are great for fall.  The styling is young-looking without being stuffed with trends; Alexa rocks her trademark tomboy style in Alexander Wang, Wren, Stella McCartney, and Luella.

She also names some of her essential basics for fall, including Topshop skinny jeans, American Apparel minis, and pretty much anything H&M.

GALLERY: Alexa Chung for Marie Claire, September 2009.

The H&M fall ‘09 look book seems surprisingly high fashion. With a definite 80’s vibe, thick leather belts lace and fingerless gloves are accessorize the voluptuous shapes with a wide range of textures. Although not as bright and hip as Topshop’s fall selection, H&M seems to have stepped up their game this season. Check out the competition on cult – get ready to covet.

GALLERY: H&M Fall 2009

SOURCE: Fab Sugar

 Sasha Pivovarova stars in H&M’s fall 2009 campaign. Loving the cutesy hair-bow with the androgynous outfit, H&M campaign clothes never disappoint, now if only I could find them in the stores before they sell out…

SOURCE: Nitrolicious