Fashion Indie is giving you this preview first! The video for “Martinique” won’t be out until 2010, and I can’t wait! The stills from this video look absolutely amazing!

-Model Roy Pratt at Request

-Clothing by Hood by Air, Arielle de Pinto, Rick Owens, Mary Meyer, Kai-aakmann, Unconditional

-Styling by Jason Last & Nolan Bellavance

For more from Jason be sure to check out his website or Vimeo page!

An amazing film by Jason Last for Dazed & Confused commission as part of the Onedotzero Festival. Model Shaun Ross is dressed completely in Hood By Air Fall 2009 collection.

For more from Jason Last be sure to check out his website or Vimeo page!

I’ve totally been in a video mood lately. I’ve been finding myself more motivated, inspired, and impressed by a moving stimulous that captures a lot more than a shot can. As a result, I have fallen in love with Jason Last’s work, and hope to feature a lot more for all of you soon. Here is his latest entitled “You Make Me Feel” featuring model Shaun Ross and clothing by Dr. Marten and Hood By Air!

via Coute Que Coute

Courtesy of: The Fader

Here’s your first look at Hood By Air’s Spring 2009 collection. Full of cool accessories and small details on a predominatly black collection. I’m a big fan of the “Sleaze Please” hoodie. A little something to look forward to next Spring.

The Market got a chance to step into the world of Hood By Air recently, interviewing the brands poster-boy designers Shayne Oliver.  He tries to explain the difference between hood and ghetto, tells us about the future of the brand, and share his design inspirations.  We have bits of the interview below…

“Whether he’s co-hosting a party with Roxy Cottontail, or chillin’ with Vashtie at a 1992 affair, Oliver has become a part of the backdrop of the new LES scene.”

A label’s name usually captures the designer’s aesthetic. What’s the story behind “Hood By Air”?

It’s a multi-faceted name. It has to do with the sensibility that my friends and I had acquired from being involved in fashion but being from a different background than many of our industry peers. It’s like Men In Black (when the aliens were trying to appear like humans). We learned to appreciate, not condone where we came from (the hood), and incorporated the hood look into our style of dress and vice versa. So instead of it becoming streetwear, it evolved into street fashion. This is what Hood By Air works to epitomize. To us, this is the future.

I also believe that being “hood”, not ghetto (huge difference), is skill: to make something out of what you have. Instead of becoming a victim to your circumstance, find the pros and run with it… to find your way out of it!

The pieces have an unusual mix between edgy and chic– something even more unexpected from a boy who grew up in Minnesota. What would you cite as your inspiration growing up?

I was born in Minnesota, but grew up mostly in St. Croix and Trinidad. My grandparents served as a huge inspiration to my views (in terms of fashion). My grandmother used to be a label-obsessed seamstress and my grandfather was a don dada.

In Minnesota I was inspired by the hood girls, they all dressed like their boyfriends (who were usually vice lords) with better hair.

St. Croix is where I first learned the concept of “getting dressed”. Everybody hung out in malls. The sneakers, the clothes, the music (The Fugees’ The Score had just dropped)… so much fun!

Besides the don dadas, Trinidad is a lifestyle inspiration for me. They are very free and work hard to be happy…. to me, Americans work hard to appear to be happy.

What would you say inspired the Fall ’08 collection?
The goths and punks of Astor place, Wu Tang Clan and Joan of Arc. I wanted to play with the dark side of hip-hop.
Are there any trends in menswear that you love, or on the other hand, would like to send out into fashion exile (“hammer pants” style)?

Trends I don’t really know. I like when people acquire their own classics; hood boys in skinny jeans, that’s kinda’ cool (if you fit them right).

We should do away with exact interpretation dressing. If you’re gonna’ do it, apply something new. If you don’t, at least be good at it… Oh, and the Keffiyeh scarf.

 
This is literally just the beginning; what can we expect in the near future from Hood By Air?

Art, multimedia, events… they are all in the works. I want to make Hood By Air an obtainable product of our lifestyle. I just want it to be good.

Written by Virginia Jackson-Reed  for The Market