Runway to the Future: Digital Fashion Shows Making Their Debut at NYFW

Edited by Lester Brathwaite

In lieu of a traditional runway presentation, Prabal Gurung is going digital. For his latest collaboration with ICB, Gurung is turning to digitalfashionshows.com, an initiative by superstar PR firm KCD and branding agency King & Partners that has the potential to revolutionize the business of fashion shows.

ADDICT: Anja Rubik for iCB Fall 2009 by Terry Richardson

Edited by Monique Montagnese, Contributor

Anja Rubik poses infront of Geoff McFetridge black and white drawings for these iCB fall advertisements. Anja seriously seems to be everywhere lately! Anna Wintour take note – incorporating an artist makes a studio shoot much more interesting.

SOURCE: Fashion Gone Rogue