Gallery: RUNWAY RUNDOWN: Iceberg Spring 2010 Collection

via Men’s Style

I love a good oxymoron, especially when it comes to fashion. That’s why I am totally digging the newest ad campaign for Iceberg. Models Steve Gold and Amber Valletta look steaming hot, which is quite the contrary of the label’s name. Even though the only background you can see is the sky, I imagine them standing on very tall sand dunes whilst sweating their balls off. Photographers Mert Alas & Marcus Piggott did a great job of tying the garments to a story.

GALLERY: Iceberg S/S 09 Ad Campaign Shot by Mert Alas & Marcus Piggott

Thanks to Trendhunter for the photos.