Designer: Iluchka

Edited by Rebecca Alexander

In a corner boutique in a south Tel Aviv neighbourhood works Ilana Bronstein to create sophisticated combinations of colors for meticulously styled clothes to all the desperately hopeful girls in the world. She says that there is no one process of creation, there are processes. Some are ruled, structured, governed, fashioned. Others move creatively, they shine alive, stormy. She will always move between them.

And now a little less abstract, Ilana was born in 1977 in Moldavia to a mother who raised her and her brothers gloriously, and to a father who was an engineer, and then a watchmaker and then a sculptor. After that, she immigrated, grow up, served, seeked, married, went, worked, studied, came back, studied and opened ILUCHKA.