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CITY, FASHION / July 28 2011 10:01 AM

Indie Eco Pop Up Shop on the Lower East Side

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Craving a good shopping adventure this weekend? I mean really good, to all people involved in the process. Wares that are crafted by locals worldwide, and most importantly, made beautifully. There’s a retail movement going down on the Lower East Side this Saturday and Sunday, a pop-up shop brought to us by Ahkun.org. The company that supports local production facilities across the globe is bringing together independent designers, who think and create with the world in mind. Check out some participating designers here.

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INTERVIEWS / March 14 2011 2:27 PM

INTERVIEW: Katherine Virketiene, Owner of AvaMaria Boutique

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In a city with millions of people and endless shopping options, it’s difficult to find a retailer that has what you desire with personal customer service. Katherine Virketiene wanted to change that. The former professional ballroom dancer, designer and superstar retailer opened her boutique AvaMaria in the heart of SoHo and carries both emerging New York City-based designers and discounted luxury goods including Manolo Blahnik, Christian Louboutin and Jimmy Choo shoes. With the philosophy that we all want “limited production quantity, moderate prices, good quality and great style,” she provides her clients with only the very best products and customer service. I had a chance to stop by AvaMaria and chat with Katherine about her design past, retail ideas and what she looks for in independent designer lines.

INTERVIEW: Katherine Virketiene, Owner of AvaMaria Boutique

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BACKSTAGE, GIRLS, Mens / August 6 2010 2:08 PM

Bryna Nicole Handbag Revolution

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Bryna Nicole Handbag RevolutionI’m a big fan of handbags and I love to see local San Francisco designers design high quality, unique pieces. I met Bryna Nicole through a mutual friend and I instantly became a fan of her handbags. I can recognize her bags at any store from a distance. I think that it’s the shape but mostly hardware that is really making it look so different than what it is currently available out there. If you look at her collections you’ll see lots of metal accents that definitely make a statement.
I applaud Bryna for following her dream and making it come true.

Below you’ll find Bryna’s new Fall 2010 collection and if you are interested in becoming the owner of one of those you can find them on Bryna Nicole website, Shop Style, Ideeli and at your local stores. Please check Bryna’s website for more information.

Bryna was also kind enough to share her experiences with me and allowed me to interview her. Here is a recap of our brief conversation.

Before you start reading let me know who is your favorite Handbag Designer?

1. What made you decide to design handbags?

I was working as a stylist at a local boutique and had clients who were dying for a less brand-oriented luxury handbag and there were none out there at the time, so I decided to go to fashion school to learn the business.

Why handbags and not clothes?

Sizing is intimidating for someone who didn’t even know how to sew! Handbags were also where I saw an opening in the market.

2. What is your inspiration?

I’m inspired by all sorts of things. What my friends and what I need in a bag really comes to mind when sitting down to create a new shape. Functionality and style is always the most important.

3. How would you describe your brand? And what is different about your brand?

Vintage-inspired luxury with modern details. I try to use really unique leathers and textures throughout the collection and there is a very special attention paid to the smallest details like zipper pulls, lining fabric, and stitch size.

4. Who is your favorite handbag designer and why?

Miu Miu’s bags are always amazing. They use the best textures and combine things in ways that others would never dream of. They maintain the highest standard of luxury while still making a young, fun and functional bag.

5. What do you love about your job and what you don’t like so much?

I love that I am my own boss. I could say this is one of the challenges as well. I don’t have to answer to anyone but myself and a lot of times that is the hardest things to do! It takes a lot of self-motivation but luckily I love what I do and when I see a woman walking down the street with one of my bags, it’s the biggest reward.

6. Describe an average day of a handbag designer?

Oh jeez. It can be completely different every day! I work out of my home, so the first couple hours are usually answering emails and tending to any urgent things that have popped up since I went to sleep the night before. I usually have a couple designs in the works so some time is spent working on finalizing the detail sketches. Lots of counting: inventory, orders, prices, hardware quantities. Always making sure I have enough pieces for the upcoming production. Sometimes I have a meeting with a boutique or a trunk show or shopping event. A lot of times I’m travelling to NY, LA or Vegas – and most days I try to save an hour to take my puppy to the park Bryna Nicole Handbag Revolution .

7. Lamb or cow leather?

Mostly cow because the skins are much larger and easier to work with, but lamb is sooo soft…

8. Plans for the future? What’s’ next? Any plans to design other things?

Future plans include more accessories: belts, jewelry etc…and hopefully down the line we will get into shoes!

Addison Messenger Hobo
Bryna Nicole Handbag Revolution

Fallon Hobo
Bryna Nicole Handbag Revolution

Varennes Clutch
Bryna Nicole Handbag Revolution

Cordelia Hobo
Bryna Nicole Handbag Revolution

Studded Bay Bag
Bryna Nicole Handbag Revolution

Tall Harlow
Bryna Nicole Handbag Revolution

3 Stud Bay Bag
Bryna Nicole Handbag RevolutionThis post originally appeared on Moda Epidemic

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