Fire. Rubble. Ten-inch spikes. The Insight / Dopamine ad campaign might be the best I’ve seen in awhile. Defined as a noun in the dictionary, Dopamine is a “compound present in the body as a neurotransmitter”. It also says that its overactivity can lead to psychotic symptoms. These ads tell a story that correlates well to this definition and the line itself. People wearing animal masks and smashing appliances. Fires burning out of control while models play in the rubble. Mortals wearing various items from the rubbish pile along with huge metal spikes. This ad series is aesthetically perfect.