Ferragamo‘s first social media campaign, the W list, is launching online today. This is an exciting new project from Creative Director, Massimiliano Giornetti, surrounding the iconic W bag. The site will serve as a chic destination for sharing inspirational stories, locales, and ideas resulting in a one-of-a-kind W bag inspired by the winner.

Prior to launch, Giornetti invited Ferragamo girls and fashion insiders such as Selita E. Banks, Fabiola Beracasa, Elettra Wiedemann, Shell Cardon, Poppy De Villeneuve, Genevieve Jones, Irina Lazareanu, Louise Roe, Lydia Fenet, and Kelsey Chow to share their inspirational stories.

Runners up will be the first to receive the Spring/Summer 2011 limited edition W bag along with one user, at random, whose story personally inspires Giornetti. The winners will be announced on January 22nd, commencing a 60 day program.

To enter the W List, accessible to the public today, you can easily do so by going to WList.Ferragamo.com

]]> http://fashionindie.com/ferragamo-launches-social-media-campaign-today/feed/ 0 http://fashionindie.com/that-old-burning-hitch/ http://fashionindie.com/that-old-burning-hitch/#comments Fri, 22 Oct 2010 16:27:28 +0000 Lester Brathwaite http://fashionindie.com/?p=169617 Irina Lazareanu goes all Hitchcockian in a gorgeous editorial in W, courtesy of photographer Alex Prager and stylist Caroline Tate Angel.

Alfred Hitchcock is always a great reference point, particularly his Technicolor masterpieces of the 50s: Rear Window (1954), Vertigo (1958) and North by Northwest (1959).

Seductive and thrilling, these films also featured lovely, sophisticated women who had a depth and complexity of character that belied their beauty and sophistication.

Prager’s editorial in W, unsurprisingly, has a similar effect. A quick visit to her website reveals a style largely inspired by classic cinema, particularly Hitch and Douglas Sirk.

The editorial is borderline depressing, but Angel’s styling strikes a vivid and glamorous balance. And though Hitchock’s women were always blonde, Irina and fellow models Jessica Joffe, Binki Shapiro and Liza Thorn fit perfectly  into the role of femme fatale.

British Fashion brand Mulberry, was so taken with photographer Venetia Dearden‘s work that they have sponsored the publication of her new book- ‘Glastonbury- Another Stage‘. To celebrate the launch of this book Venetia and the brands Creative Director, Emma Hill, hosted a party at Milk Studios in New York on Tuesday 25th May. Keep reading…

From the press release:

Guests enjoyed mini festival foods including mini angus beef sliders with Somerdale cheddar cheese, fish and chips, falafel pittas and mini nutella and banana crepes. They drank the ‘Mulberry Festival’ cocktail, Doc’s apple cider and ‘Mulberry Bellinis’.

The guests danced to live performances by Spanish guitarists; Manos de Dios, the Brooklyn based band; Chairlift and a closing set by Kelis.

Attendees included Emma Hill, Venetia Dearden, Agyness Deyn, Leigh Lezark, Olivia Palmero, Mamie Gumer, Chanel Iman, Irina Lazareanu, Michelle Trachtenberg, Alex Wek and Albert Hammond Junior.

Lydia Hearst, Irina Lazareanu, Eniko Mihali, and Rosie Huntington Whiteley all show off their tatas for Terry Richardson.

LINK LOVE: Fleshbot

I really like how she paired the glam top with faded, hole-y jeans.

Thanks Fashion Copious!

Irina Lazareanu

Jack White with Karen Elson

From models turned actresses and vice versa, we now have models turned music artists. With the earlier news of model Irina Lazareanu’s (album debuting this Fall) and Nadja Auermann working on a music career, it is easier to grasp that former model Karen Elson (and wife of Jack White of The White Stripes) is also currently pursuing a music career. Also on her plate, the opening of her Nashville vintage boutique in which she plans to sell everything from Ossie Clarke to Valentino couture.

It is soo easy for these girls to do what they want once they have made a name for themselves in the biz, all about the people you know (or are dating, rumor has it that Irina and Pete Doherty are getting cozy). Her album is being produced by Patti Smith, in collaboration with Sean Lennon, and word is circulating that performance outfits will be courtesy of Mason Martin Margiela, Balenciaga, and Ann Demeulemeester, how convenient!

The Purple Hounds were out in full force on Tuesday as la creme de la fashion creme hit Colette in Paris to celebrate the launch of Purple magazine’s first “Purple Anthology”.

Collette’s Sarah Lerfel revealed her fondest memory of Purple,  “I actually once did an internship at Purple, but it was more about art then,”

The night was filled with the usually edgies, including Victoire de Castellane, APC’s Jean Touitou, a tattooed Omahyra Mota, and Irina Lazareanu, who turned up in a pair of stapled Viktor & Rolf slacks.

Irina has an album due to hit our shores in Septemeber, she collaborated with Pete Doherty (remember she was in Pete’s video for I’ll Kill Him in which she kills him. Classic. It’s down below.) on a few songs and the record was produced by Patti Smith.

“All we need to do is get Sean [Lennon] and Patti in the same town and make sure Pete’s not in prison and we can get rolling.”

The big news of the night was an announcement by Purple editor Olivier Zahn who told WWD that his next major project is the Chanel Mobile Art magazine, when it hits NYC. He’s also expanding the Purple empire with an office in our Empire city. That’s right folks, Purple’s coming to NY. Expect wild parties with the likes of folks you openly hate, but secretly love.