Instead of launching the conventional look-book for her Fall 2009 collection, the fashion savvy Chloë Sevigny is set to release Reds, a hardcover art-book featuring the photography of David Armstrong. With inspiration from her New England childhood to elements of punky skinhead culture, Sevigny felt the perfect models for Reds would be just that, a bunch of gingers! Besides serving as her collection look-book, Reds will feature the artwork of various artists, like Slater Bradley, Karen Kilimnik and Jack Pierson. Reds is slated to hit shelves sometime this August.

GALLERY: FIRST LOOK: “Reds” By Chloë Sevigny

Thanks Opening Ceremony!

Purple Magazine begins it’s stateside take over with a party tonight to celebrate the launch of Purple Anthology, the new pub from Rizzoli celebrating 15 years of Purple Mag.

The arty farty event will feature works from Terry Richardson, Richard Kern, Jack Pierson, Juergen Teller, and Richard Prince.

Tonights the launch fiesta for the event so if you want to seem like you matter for a few hours, be there.

6 to 8 p.m.
Art Gallery
50 1/2 East 64th Street
P: 212.754.5626