LOOKBOOKS Interview: Lorenzo Martone and the Power of Social Media
Edited by Lester Brathwaite
Lorenzo Martone has made a business out of socializing that has taken him around the world and introduced him to a bevy of interesting personalities. With Ryan Brown, he co-founded the PR agency ARC NY whose clients include supermodel Alessandra Ambrosio (DNA) and recent Sports Illustrated cover girl Irina Shayk (Marilyn). Here, Lorenzo discusses how he handles the inevitable cross-pollination between his professional and professional life and how social media has changed it all.











