All Entries Tagged With: "jonathan saunders"

Collaboration Lines: Do Buyers Really Care?

Roberto Cavalli for H&M

Jonathan Saunders for Target

Comme des Garcons for H&M

We’ve all seen the clothing and accessory quality at Target and H&M. Cheap fabrics. Plastic or malleable metal buttons. Torn seams. Awkward fitting. Yes, occasionally you do find that specific piece that looks great on you and others expect you paid a heap of money for, but we all know how rare that can be. 

So, with all of these recent designer collaborations with what i’ll call “cheaper stores,” what exactly is their point? Are designers simply trying to make their typically expensive clothing lines more affordable for the fashion conscious crowd? Have Target and H&M paid the designers a hefty sum just so they can attach a brand-name to their usually generic clothing? More importantly, are the labels all that important?  We already know that the brand-loving fashionistas are going to strip shelves clean on the November 13th release of the Comme des Garcons by H&M line, regardless of price or quality, just for the sake of the label. But do other fashionable buyers even care?

People who love fashion for the sake of fashion usually buy because they like the piece, not the brand. And even if they happen to be brand chasers, who honestly wants to buy a collaboration of their favorite designer if it doesn’t even correlate that particular label’s aesthetic? 

If you ask my opinion, I would rather pay the money for the high quality and unique garments of a specific designer. The fact that it is cheap doesn’t matter because it is 9 times out of 10 exactly that, cheap. And don’t forget, If Jonathan Saunders is selling his bold geometric sweater dress at Target, everyone who’s anyone in the Target vicinity will own it. Before you know it, the whole world is going to be one huge common, unflattering, poorly stitched ball of Jonathan Saunders sympathy for people who can’t afford his real stuff. 

Fashion Quotable: Jonathan Saunders

“Maybe the next trend is stay the same. Yves Saint Laurent did essentially the same collection for eight seasons in a row. I like that idea. I think, on some level, we could all use a break.”

Thanks Fashionologie via Style

Pop Goes the Target

Today in New York Target opens four Bullseye Bodegas, their version of pop-up shops.

Open today thru Monday, from 10am to 10pm, the Bodegas will not only mark the city with kitschy red and white decor (they’re even a little Pop Art-y), but also debut Jonathan Saunders,’ Anya Hindmarch’s, and Sigerson Morrison’s new collections for the retailer.

Target Bullseye Bodega Locations:
Midtown - 101 West 57th Street at 6th Ave.
Union Square - 813 Broadway between 11th and 12th Sts.
Soho - 489 Broome Street between Wooster and West Broadway
West Broadway East Village - 325 Bowery at 2nd Ave.

Images from WWD.

First Look: Jonathan Saunders For Target

The clothing hits stores this October but thanks to NYLON we have this sneak peak, and may I say, I think this will be the first time I will stand in line at Target…

Sneak Peak: Jonathan Saunders Collection for Target

Jonathan Saunders is the newest designer to participate in Target’s Go International. The program, which is designed to deliver the latest styles to female shoppers, has included designers such as Luella Bartley and Rogan Gregory. Richard Chai’s collection is currently available in stores; Saunder’s will launch in October. The discounter also started a limited-edition designer accessories program. For the fall/winter it will include handbag collections by Monica Botkier and Anya Hindmarch, jewelry by Dean Harris and shoes by Kari Sigerson and Miranda Morrison.

Thanks Forbes

Jonathan Saunders for Gola

British sportswear brand Gola has jumped in on the collaboration game with an exclusive collection with indie favorite Jonathan Saunders.  The look is very classic (aka must have and wearable) and coincides with Saunders current Spring 2008 collection.  You can pick up the collection at asos.com.