Ed Westwick is the new black-and-white, pouty face of K-Swiss.

Wander hungrily out to Times Square Friday to see this on a billboard.

Other ads in the campaign “feature him holding tennis balls, rackets and guitars.”

Image from Just Jared.

A few behind the scenes shots from the Ed Westwick shoot for K-Swiss have surfaced, and they don’t look to shabby. I do think it is a bit weird though, it seems as though Westwick has taken on his character Chuck Bass as almost an alter ego. Westwick and Bass used to have different hairstyles, facial expressions, and all around way they carried themselves. Now it seems that Westwick has thrown out his former persona, and has become a 24/7 Gossip Guy.

Thanks Just Jared!

Ed Westwick, Gossip Girls bad boy, has signed on as the new spokesmodel for American footwear company K-Swiss, reports E!. The 21-year-old British actor will sport K-Swiss’ iconic Classic shoe in the ad campaign (which is being shot in NYC), which will launch in February and will feature him holding tennis balls, rackets and guitars. There will also be TV spots, in which he’ll be singing a song from his bands (The Filthy Youth) albums.

Thanks JustJared.

The Market spotted these limited edition sneakers from Oki-ni.  The work of rising design star Julia Hederus this new limited edition footwear collection is inspired by the style of K-Swiss wearing Hackney youth’s – who each add unique stylistic twists to their outfts.

Hederus’s work has already drawn favourable comparisons with the ‘clean and clever’ approach of Belgian menswear futurists, whilst her minimal yet subtly playful approach also carries distinct echoes of the Japanese school.

The shoes are only available through pre-order so shop the site now to get this futuristic sneaks.