keith Richards

Louis Vuitton Donates for Earth Day

Daniel Saynt, Editor-In-Chief April 20 at 1:48 | Comments

: Daniel Lalonde of LV North America

Louis Vuitton decided to donate 15 percent of all sales from its U.S. Web site that day to The Climate Project, the non-profit organization founded by Al Gore.

They first partnered with The Climate Project in 2007, when it started
making donations on behalf of some of the personalities in Vuitton’s
Core Values advertising campaign.

The campaign has featured the
likes of Catherine Deneuve, Steffi Graf and Andre Agassi, Sean Connery,
Keith Richards and Francis Ford and Sofia Coppola.

“Over the
past few years Louis Vuitton has voluntarily made efforts to reduce the
impact of its activities on the environment,” Daniel Lalonde, president
and chief executive officer of Louis Vuitton North America said. “In
addition we are proud to be able to support The Climate Project.”

LINKAGE: WWD

Keith Shills for Louis

lins June 10 at 10:42 | Comments

And in more creative news from the world of LVMH, I just saw the Louis Vuitton creative with Keith Richards (this is delayed I know, but I’ve been catching up on my magazine reading). And, sweet Jesus, that man looks terrible—an LV suitcase would probably look better if it had accompanied him on all his world tours (though he, um, doesn’t seem the LV type, which makes the company’s choice to use him as spokesmodel rather odd). Either way, let this be a lesson to all you vain kids out there—just say no to drugs (or you’ll look like Uncle Keith).

Keith Richards Takes a Journey with Louis Vuitton

Daniel Saynt, Editor-In-Chief April 28 at 5:08 | Comments

[youtube]http://www.youtube.com/watch?v=54QslBU1bK0[/youtube]

Remember that Keith Richards Louis Vuitton ad? Well this is the video for the much hyped ad campaign with the aging rock star. Enjoy and then try to figure out why the hell Louis Vuitton suddenly sucks and can only be relevant when hyping collections from past seasons in Brooklyn Art Museums. Get back on the needle Marc. We need some inspiring ad campaigns pronto.

Kieth Richards Doesn’t Care About the Planet

Rebecca Alexander, Editor April 23 at 2:11 | Comments

Interesting interview I found courtesy of TimesOnline.

At 64, Keith Richards hasn’t mellowed. With Shine A Light, Martin Scorsese’s documentary on the Rolling Stones, recently released, he could focus on the autobiography he is co-writing with James Fox, the author of White Mischief. Or he could begin cataloging his 3,000 guitars. Either way, he won’t worry much about the planet, despite starring in the recent Louis Vuitton ad, for which service Vuitton donated a fee to Al Gore’s Foundation.

“I’ve been invented by the media. I’m just a minstrel. I didn’t want to be a rock star, just play music. I realized that to do that, you had to be famous. It has nothing to do with wanting to be a star.”

“Bill Wyman is the biggest dandy. But Charlie Watts is the most stylish member. He spends his time on the beauty and the cut of clothing. There he is on Savile Row, and I’m the fashion icon? When I got older I wore my old lady’s clothes. If you notice, all the buttons are the other side.”

” I wore whatever my mother put me in when I was little. Boring shorts and wee T-shirts. I wore school uniforms. I hated brown shoes. I started dressing up when I had to find what fitted. Fashion thinks more about me than what I think about it. I just wore what I wore and people noticed. The sexiest thing a woman could wear? Being stark f***ing naked.”

“Show me a woman who is faithful, and I won’t believe you.”

“I don’t do underwear. I never do the washing. How would I know whether my clothes stink? I throw them away.”

“I love books … a well-dressed mind! Patrick O’Brian, Milton and Shakespeare are my favorite writers. And then the Bible. King Lear is my favorite character who isn’t insane. It’s only people who are insane who think they’re not.

“Skulls remind us that underneath it all, we are all the same. Beauty is only skin-deep.”

“I can’t say I’m bothered about the fate of the planet. I got a guitar case out of Louis Vuitton. They paid me a lot of money and it’s all going to charity. I’m going to charity.”