Photos: Daily Mail

The theme of the collection — debuting this week exclusively at Selfridges – was “global nomad,” hence all the tribal make-up and African-inspired prints. Meanwhile, Rosario Dawson, Ellie Goulding and Kenneth Cole were among the guests on hand to witness the Knowleses take on the runway. [WWD]

BCBGMaxAzria
BCBGMaxAzria is known for dressing the youthful, stylish and sometimes flashy woman. The same chic lady will love the brand’s watches, which are both elegant and extremely wearable. If you have the attitude and confidence that lands you in BCBG threads, you’ll love these timepieces as well.

From the VIP Glam collection, this rose gold plated watch features rhinestones, a mother of pearl face and white leather band. It’s perfect for the girl who needs a little bling in her everyday life.

How ideal for spring! From the Icon Voyage collection, this adorable green watch with flower print and snakeskin textured band will brighten your day with every glance. The gold plated case adds a luxe touch to the delightful design.

If a watch isn’t quite badass enough for you, this one will change your mind. From the Prism collection, gold and silver pyramid studs and a thick leather strap won’t cramp your style.

Kenneth Cole
If you have classic fashion sense but add an edgy, urban slant every now and then, Kenneth Cole has something for you. Its S/S 2011 watch collections use new technology and materials, turning the hands of the brand far into the future. If cosmopolitan chic is the vibe you’re going for, you will love these watches.

Can’t decide between a digital and analog watch? You don’t have to! This double watch is way to cool for words, displaying both the gears behind the automatic display and an easy-to-read digital screen with hour, minute and second spots.

Taxi cabs have touch screens and so do our cell phones, so what not snag a watch with the same advanced technology? This rose gold and silicone watch is both sporty and opulent with time, date, stopwatch, alarm and 32 city world timer touch screen functions.

Deciding between a black and brown watch can be frustrating, so why not go for the underrated and elegant navy blue? One of my favorites from the collection, it features a rose gold plated round case, transparent dial and gorgeous blue crocodile leather strap.

Breil
From one of the chicest Italian accessories brands comes the spring/summer 2011 watch collection. Breil captures the essence of today’s stylish European customer with classic materials and the highest level of quality and Italian design tradition. If you’re looking for a polished and chic time piece, this is the brand for you.

This automatic watch from the New Globe collection allows the wearer to see inside with an exposed-gear feature. A stainless steel case, mineral glass hands and genuine leather band makes it the perfect style for everyday wear.

The iconic Manta collection has some amazing new additions for spring, this blue bezel and stainless steel piece included. The timeless “diver” design is water resistant up to 10 ATM and features a safety lock. Utilitarian and sophisticated for the manly man.

Also from the Manta collection, this gorgeous women’s watch features a pearly, white patent leather strap and Swarovski crystals. Contemporary and glamorous, even the most refined, classic Italian lady would adore this piece.

D&G
The cool and contemporary side of Italian fashion comes through with these D&G watches. Young and fresh styles feature details like arcane logos, bright colors and tons of bling for accessories you won’t want to go without.

Casual, fun and perfect for summer, this fuchsia watch from the Hoop-La collection features a comfortable silicone band. The silver D&G logo is partly hidden in the strap connector, creating an artistic and mysterious edge to this energetic piece.

I almost fell over on my face when I saw this watch from the Medicine Man collection, I adore it so much. With both tons of color and that edgy, stainless steel bracelet, it is a perfect time piece for men and women on any occasion.

Small and elegant with just enough flash, this watch has a silver dial with rhinestones and white leather strap. From the feminine Flock collection, a hidden D&G logo is included in the band hardware for a little added mystique.

Freestyle
Thirty years after it became the go-to watch brand for surfers, Freestyle is branching out to fashion-forward, active individuals looking for performance timing accessories. Always supporting athletic independence and creative expression, these watches are waterproof up to 100 meters and perfect for those looking to equip themselves for spring/summer activities.

This most excellent watch from the Blush collection is a sporty breath of fresh air. The bright jelly color looks great both in and out of the water while an intricate face won’t let you get too lost in a day of summer fun.

The Hammerhead XS collection was developed out of demand for dive-style watches made to fit tiny wrists, but this accessory can be worn for any casual occasion. The sea foam/stainless steel combination gives this classic style and fashion-forward edge.

Surfers need bling too, right? This practical and chic watch from the Shark Bling collection features genuine crystal, a colored display and high gloss durable polyurethane strap.

I hope you have been getting into the watch trend as much as I have. Which of these spring styles is your favorite?

[Above: Michael Kors, $160 michaelkors.com]

[Nixon, $100 nixonnow.com]

[Timex, $90 timex.com]

[Emporio Armani, $195 dillards.com]

[D&G, $195 macys.com]

[Lacoste, $185 lacoste.com]

[A|X, $120 armaniexchange.com]

[WEWOOD, $119 urbanoutfitters.com]

[Kenneth Cole, $150 kennethcole.com]

[Skagen, $185 skagen.com]

The contents of someone’s bag tells a lot about them. And here at FashionIndie, our bags can’t keep their goddamn mouths shut.

Sam – Louis Vuitton backpack

My favorite moment was about 4 hours into our Blogger Break Room when we had like 80 people simultaneously getting spa services, drinking champagne, being fabulous and magically nothing went wrong!

Rebecca Minkoff mini wallet
Camera
Grey matte nail Polish
Keys
Gucci aviator sunglasses
Fashion GPS front row seat and after party drink tickets to L.A.M.B. and Ivana Helsinki
Taxi receipts
A fat pile of business cards
NYFW credential badge
Dollar bill from the VMAN Magazine party
Louise Manna body wrap jewelry
3 pens
Moleskine mini notebook
Liquid black eyeliner
Maybelline lipgloss from the Tents
Lotion
Vitamins

Amanda – Bag made from recycled plastic bottles from Love Brigade

- These are my favorite sunglasses of ALL TIME. I bought them at my favorite old lady consignment store like 6 years ago. The case is from Topshop.
- My wallet is full of maxed out credit cards and a $5 bill, so sad.
- I keep vitamins with me in case I start to feel under the weather during fashion week.
- There’s nothing worse than when a nail breaks, so obvi a nail file is necessary.
- iPod, headphones, self-explanatory.
- Notebook and pen for notes and doodles.
- My Canon EOS 20D camera – I’ve been snapping photos all over town.
- My many keys
- Deck of cards from the Malan Breton show yesterday.
- My everyday beauty essentials – hairbrush, makeup brushes, Make Up For Ever Powder, Sephora eye shadow palette, Smith’s Rosebud Salve, Burt’s Bees, Benefit Bad Gal Liner, MAC Satin Lipstick in Rebel, Sephora lip gloss and Maybelline Falsies mascara
- Hand sanitizer for public transportation horrors.
- The collection description sheet from the Son Jung Wan fall/winter 2011 show.
- Business cards from Fashion Week that must be filed away!

Lester – H&M tote

While typing up my list I realized I’m basically a woman. And am fine with that.

Sequined clutch — I don’t care for man wallets
Interview mag with Tom Ford
Nail polish remover — for the 2 bottles of nail polish I got from Blogger Break Room
Headphones
Hand sanitizer
Notebook
2 pens
Duane Reade Cold & Sinus Relief — I crawled over the fashion finish line with a fever and god knows what else
T-Mobile crap since I “lost” my phone and had to get a replacement
Carmex
Programs from various fashion shows, including Richie Rich and Kimberly Ovitz
Box o’ biz cards
Trial size deodorant, baby powder and lotion, should I spend yet another night on someone’s couch
Stain remover pen (LIFESAVER)
The Socializer under eye treatment
Orbit gum
The First Wives Club– one of my fave movies so I decided to check out the book
Body oils (red Egyptian musk and Sandalwood)
Lanvin perfume, Arpege
Lollipop from Cocktails and Couture
Press pass from Diesel
Cough and eye drops
Mirabella eyeliner lip and cheek ink and
Compact — I got so much free make-up even though I don’t wear any of it. Now I have a reason to start.
Gloves
Christian Siriano Payless pump Polaroid
Swiss Army knife should I ever need to cut a bitch

Jess – Faux fur bodybag from LF

1. My brand spankin’ new Macbook pro, that I would have died without. Frequented that AOL StyleList blogger’s haven with it on the regs.

2. Multiple sparkly Milani nail polish. I did my nails everywhere, painting over layers to change up the colors constantly. There was a rotating slew of colors that cycled through the bag this week.

3. Lipsticks: Illamasqua: The Box (rouge), YSL fucsia, Iman (Pat Field‘s) Jaguar

4. Business cards. Gave out about 75, received at least as many.
5. Several WWDs and Daily Front Rows. I do admit I love reading the Daily.
6. Tickets. Many. Some I’ve disposed of, some made it. Some standing, some seats. None actually with my name on it.
7. Various runs of show. Ones that have lingered in my bag: Timo Weiland, Anna Sui, Dennis Basso, Alexandre Herchcovitch.
8. ESSENTIAL: Blackberry. Can’t believe it took me this long to talk about it. Maybe because I’ve done so much damage on it that it actually just broke. Fashion Week broke my phone…. now…. iPhone?
9. Because that’s not an iPhone, that’s an iPod touch and it’s been keeping me cat walking myself from place to place.
10. Biggie camera. I spent 3 years, that’s 6 seasons in the PIT with this guy. Not this year. Now I just got to use it on celebs backstage, at presentations and the like.
11. WIRES. OMG. My bag was like a radio shack. Heaven forbid I should be without a charge.
12. Small purse. Vintage. Used it when I stashed the big lady mama at the after party coat checks.
13. Wallet. Duh.
14. Deck of cards? The last free gift to remain in this bag. They’re usually the first to go when I get home.
15. Voice recorder, which I ditched for my Blackberry video camera.
16. Pashmina – much lighter than a laptop case. I didn’t wear it, my MacBook did.
17. Vintage Korean flower cardi I wore yesterday. I took it off when the world got mild.
18. Urban Zen literature – got my reikis healed (?) in the AmEx Skybox. Still confused about the process, but I felt great after.
19. My handy dandy notebook. All of my show notes are in this little thing.
20. Napkin from Timo Weiland’s after party on which Paul Steiger (as in Walter‘s son) drew shoes for me. I’m going to the press sample sale today!

That is all that remains. I’m surprised I didn’t find at least 3 Frappacinos and a slew of Fijis, but I lightened my load as I went along.

Mac – Faux croc tote from 21Men

I used the camera to take amazing photos all over NYC this Fashion Week.The Coke Zero is used solely for caffeine purposes but Lord knows I dont need any empty calories. I have two pairs of sunglasses to switch up my eyewear but maintain my air of mystery. The Marc Jacobs ones were gifted to me by stylist Robert Verdi as was the Kenneth Cole cologne, Reaction (the scent is fresh and young).  Finally the latest copy of VMAN for the train and cab rides all over the city. And yes I still have the dollar that was in his mouth.

Coke Zero
Powerade
VMAN
Sony Camera
DOTS Wooden Bracelts
Forever 21 Sunglasses
Marc By Marc Jacobs aviators
Notebook
The Daily
Brush
Chapstick
Fashion Indie Vol 2 mixtape
Biz cards
Cash
Metrocard
Pens
Hand Sanitizer
Ray Ban glasses case

Josh – Laptop bag

At the Richie Rich show I heard several people say, “Oh my god! That Rod Stewart impersonator looks so convincing!” I later learned that person was the real Rod Stewart.

Olive Leaf Extract Pills
Vitamin C
Shades
Icebreaker mints
3 $15 iTunes gift cards
Apple wireless mouse
Apple ear buds
GQ magazine
3 Random pens
1 Show invitation
Notepad
Small USB dog that humps computer
Sony voice recorder

Elora wears a  teddie Blush, blouse Katie Ermillio, & necklace La Loop.

Here at Fashion Indie we’ve been hard at work creating original editorials for our readers. The one is entitled The 14 and is a sensual depiction of a woman on Valentine’s Day.

Model: Elora Perez (Q Models)

Photography: Christopher Hall

Styling: McArthur Joseph

Hair: Ricky Tam (John Barrett)

Makeup: Yumi

Elora wears trench coat Allegri, bra Blush, skirt Three Dots, shoes Pura Lopez, watch Betsey Johnson, & earrings Kenneth Cole.

Elora wear bra, XOXO, skirt Katie Ermillio, necklace La Loop, watch Breil, & rings Racquelle Bianco.

Elora wears shoes Nine West, necklace Louise Manna, bracelet Louise Manna & watch Glam Rock.

Click thumbnails for larger images and fashion credits:

After thousands of seething Tweet backlashes, Kenneth Cole removed his offensive post. He also offered the following apology on his Facebook page:

“I apologize to everyone who was offended by my insensitive tweet about the situation in Egypt. I’ve dedicated my life to raising awareness about serious social issues, and in hindsight my attempt at humor regarding a nation liberating themselves against oppression was poorly timed and absolutely inappropriate.”

Facebook apology, eh? Classy.

Not.

“I’m Barbara Bush and I’m a New Yorker for marriage equality.” Yep, Dubya’s daughter has come out, so to speak, for marriage equality proving that the apple can fall far enough from the tree and maybe roll into a gay bar or two.

Babs joins Whoops Goldberg, Kevin and Kyra Sedgwick-Bacon, Jules Moore, Kenneth Cole, Moby (he can still be considered a celeb right?), Fran Drescher and Mayor Michael Bloomberg in filming spots for the Human Rights Campaign’s New Yorkers for Marriage Equality.

You may be as surprised as I am to find that Barbra Bush supports gay marriage, but apparently she’s been hagging it up for years. She’s allegedly “surrounded herself” with gays, one of whom says she was “loved by the gay community at Yale.”

Wait, Yale has a gay community? Anyhoo, check out Barb’s video below:

]]> http://fashionindie.com/finally-a-bush-you-can-get-behind/feed/ 1 http://fashionindie.com/little-black-dress/ http://fashionindie.com/little-black-dress/#comments Tue, 24 Aug 2010 08:05:54 +0000 The Fashion Web http://fashionindie.com/little-black-dress/ Link Love:Little Black Dress

Ray-Ban sunglasses, Banana Republic pumps, J Crew belt & bracelet, handmade necklace, Kenneth Cole clutch, Michael Kors watch, ?? Linen dress

I revived this black linen dress from my high school wardrobe last time I visited my parent’s house and I couldn’t be happier for countless reasons. The first is that it still fits! The second is that it’s back in style. The last being that it brings to mind so many priceless memories of high school outings, graduation parties, and girls’ nights out (with strict curfews, of course). I can’t for the life of me remember where I bought it, but it has quickly become one of my favorite LBD’s all over again. It really makes me want to hold on to all outdated item in my closet in the hopes that they will one day be back in style. (You’ll probably see me in a few years on Hoarders). Do you have any of your old clothes/accessories that have come back in style?

Become a FashionIndie.com contributor. Subscribe to Envy.

Thurs, July 29 – Mon, August 2
Hours:
Thu, July 29: 10am-9pm
Fri, July 30: 10am-9pm
Sat, July 31: 10am-9pm
Sun, August 1: 10am-7pm
Mon, August 2: 10am-9pm

If you live in the DC area you know this place is the hotness! And the Michael Kors and Joe’s Jeans outlet stores open now open, ooo! In case you haven’t been there, you can also check out Barneys New York, Burberry, J.Crew, Juicy Couture, Kenneth Cole,Saks Fifth Avenue Off 5th, Theory and more! I still have my very first pair of Barney’s CO-OP red slides bought there at least either years ago!

LINK LOVE:Back-to-School & Fall Preview Sale at Leesburg Outlets

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If you’re going to Times Square, don’t forget to check out the outside exhibition by the Fashion Center situated on Broadway between Times Square and Herald Square. Some great designers such as Tommy Hilfiger, Kenneth Cole, Isaac Mizrahi, Nicole Miller, Diane von Furstenberg, Norma Kamali, Ralph Rucci, Calvin Klein, Michael Kors, Betsey Johnson and more have designed and dressed their own custom mannequins.  A visit highly is recommended! More info here.

For Dad’s Best Friend: John Bartlett Tiny Tim Tee – www.johnbartlett.com

Perfect for the dad with dog, this tee features John Bartlett’s rescue pup Tiny Tim. Proceeds of each shirt benefit the ASPCA.

For The Home Decor Obsessed Dad: Jonathan Adler Scented Candles – www.jonathanadler.com

In unusual scents like Tomato and Grapefruit, these are the perfect gift for the daddy obsessed with keeping his castle smelling great. Adler suggests that each home should have a signature scent, I suggest each room…

For The Dad Who’s Into Smelling Good: Kenneth Cole Vintage Black – www.kennethcole.com

A deeper, sharper scent with top notes of fresh green lime with a dry oakwood to create an icy tequila shot of appealing odor.

For The Dad Into Grooming: John Allans Grooming Services – www.johnallans.com

Kind of like the beauty salon for men, operated by a born and true Jersey boy, it’s the type of place you imagine Frank Sinatra would frequent, when he wasn’t busy attending orgies with President Kennedy…

For The Dad Who Wants to Feel Soft to Touch: Vaseline Men Care System – www.vaseline.com

I actually bought a kit for my dad a few weeks ago cause of his diabetes. It’s no frills, doesn’t smell floral and it cools his skin on application. Definitely a great buy if you want something for a papa who forgets to take care of himself.

For The Dad On The Go: Coach Dop Kit – www.coach.com

A black sleek dop kit is ideal for a dad that travels often. Fill it with airport security approved shave gels and cleansers (John Allan’s Salon actually carries a kit) and you’ve got a thoughtful gift and a dad who will think of you when he’s away.

For The Dad Who Needs Get Polished: Rowenta Travel Iron – www.rowenta.com

I already steamed all my clothes with this thing. It’s addicting, so make sure you don’t use it before it goes to daddy…

For The Dad Who Worships The Sun: Hugo Boss Aviator Sunglasses – www.hugoboss.com

Same as above, too stylish to give away.

For The Suave Dad on A Budget: JCPenney Joseph Abboud Suit – www.jcpenney.com

Becks and I just took a trip to JCPenney and fell in love with the crazy amount of perfectly priced items for women. I fell in love with the Joe by Joseph Abboud collection, which reminded me of my years working at the Woodbury Commons at the brands outlet. Still have suits from them and I can tell you, they are perfectly fitting for the American sized dad.

For The Rock n Roll Dad: Jan Leslie Cufflinks – www.janleslie.com

If you’ve got a bit of a Rock N Roll dad, then you need to get him these cufflinks. They are just way too bad ass to pass up.

For The Dad Who Needs to Be On A Schedule: Skagen Watch – www.skagen.com

Wearing this right now, I just don’t think I can part with it. DAMN YOU VERDI!!! You’re just too good at selecting gifts that I want, my dad’s totally getting a pair of tube socks for Daddy’s day.

For The Dad Who Keeps His Money Close: Cole Haan Seton Tuxedo Wallet – www.colehaan.com

Might need to have a dad who wears tuxedo’s to make this work, but still a great looking, very stylish looking wallet.

For The Clean Freak Dad: Stoner Solutions Invisible Glass – www.StonerSolutions.com

If you’re dad is an auto hound, Stoner Solutions offers the most advanced windshield cleaning solution on the market. My dad already uses this stuff, but considering the amount of sut New York apartment windows collect, it’s really necessary for this urban life of ours.

For The Dad Who Likes A Bloody Good Cocktail: McClure’s Pickles Bloody Mary Mix – www.mcclurespickles.com

I discovered this at Whole Foods a few weeks ago, since I’ve gone through six bottles. Got to give it to Verdi for giving me the tools to support my destructive habits. It’s happy hour somewhere, drink up!!!

For The Dad Who Likes A Good Chick: Kluckr Chicken Wing Finding iPhone Application – www.kluckr.com

Looking for Chicken Wings? There’s an app for that…

For The Dad Who’s a Total Tool: Leatherman Skeletool – www.leatherman.com

Every dad needs one of these. It’s like a necessity. Like football sunday, or classic car shows, LeatherMan = Dad.

For the Clear Headed Dad - Headblade Shaving Kit – www.headblade.com

If you’re daddy’s got a Homer Simpson dome, it’s a good time to get him some protective gear. A shaving kit and shaver made specifically for baldies. Daddy will be proud, and hopefully, it’s not hereditary…

An easy way to make a statement is to wear a bold, vibrant color. Incorporating just one of these items into your outfit is enough to stand out amongst a crowd and to grab some attention.

RED:
1. Diane von Furstenberg, $345, www.net-a-porter.com
2. TopShop, $30, www.topshop.com
3. Dior, $850, www.saksfifthavenue.com
4. Betsey Johnson, $55, www.betseyjohnson.com

BLUE:
1. Adam, $170, www.theoutnet.com
2. Steve Madden, $139.95, www.stevemadden.com
3. CC Skye, $495, www.couturecandy.com
4. Express, $29.50, www.express.com

GREEN:
1. Alberta Ferretti, $728.54, www.mytheresa.com
2. Collection Eighteen, $24, www.chickdowntown.com
3. Chie Mihara, $350, www.piperlime.com
4. Kenneth Cole, $103.60, www.macys.com

YELLOW:
1. Milly, $219, www.theoutnet.com
2. Delias, $109.50, www.delias.com
3. N.Y.L.A., $99.95, www.endless.com
4. Juicy Couture, $34, www.ssense.com

“Pledge Allegiance to the Bag.” The New York designer preps to unleash a Times Square banner with this quotable. Tourist Chic?!?

Let me preface this by saying that Times Square is the Disneyfied asshole of New York City. No other place makes your fashionable eyes bleed more than on Broadway, where bloated tourists make their way to memorable destinations like the M&M factory or Rock of Ages. The fact that Kenneth Cole is putting money into this area only suggests that the designer has officially lost it. People in Times Square don’t buy your bags. They buy Crocs, cargo shorts, and Double Quarter Pounders with Cheese. For shame Kenneth Cole, for shame.

On a sidenote, Matisyahu will be performing at a private concert for the designer during Fashion’s Night Out on Sept 10th. Really, Matisyahu? He’s still relevant? Get some better cultural advisors at that place Kenny, he had one barely notable hit 3 years ago and since hasn’t wowed any of us with his wannabe-rastaisms.

Turn on the radio, or at least check out BrooklynVegan every so often, music, much like designers who lack “awareness”, regularly go out of season.

LINK LOVE: http://wwd2.wwd.com/media-news/fashion-memopad/desiree-rogers-latest-mag-cover-2242990?src=rss/recentstories/20090817

1. Clothing is maybe the single greatest form of self-expression. Whether you’re fashion-impaired or fashion-inspired, I urge everyone to take a few extra minutes every day to contemplate the message you’re sending to the world.

2. If you wear a fragrance, make sure it doesn’t arrive before you do and linger when you’re gone.

3. Few people get dressed up today. Mix dressy with casual or rugged with refined. And one item should be more tailored. For example, if you’re wearing a T-shirt, wear cleaner jeans. Wear a blazer with the jeans or a casual top with slacks.

4. Beyond any other accessory, shoes will have a very significant impact on how you look—they make the whole outfit come together. There’s that old adage that before you judge somebody you should walk a mile in their shoes. Then if you don’t like them, you’re a mile away and you have their shoes. What you wear below the ankles is critical.

5. Establish a uniform, then layer in something new to make it fresh each day. I always have my white shirt, my jeans, and my boots. Then I mix up the rest. Some days I wear a graphic tee with a white shirt and a vest. The next, I might wear a white shirt, a V-neck sweater, and a pin-striped blazer. But the must-haves for every wardrobe are a white shirt and a comfortable blazer.

6. When all else fails, wear black.

7. Vests are the accessory of the season. They look great as an element of sportswear or with a suit—as long as they’re not matching. It’s about breaking up the suit and then wearing the pieces as separates. The jacket, with or without the vest, can be worn with jeans. The pants can be worn with sneakers, T-shirts, and hooded sweaters.

8. Patterns, like stripes, need to be very subtle. The message overall should be that you’re not wearing a matched wardrobe (or on parole). Contemplate wearing a jacket that doesn’t match your pants and a shirt that matches neither. Your belt and shoes don’t have to match either, but there needs to be a sense that everything works together.

9. You’ve done a good job if people see you and say, “You look great,” as opposed to “Where did you buy your shoes, and how much did you pay for the jacket?” Your clothing choices should help present you.

10. No matter how long it takes you to get dressed, it shouldn’t look like it took more than 10 minutes.

SOURCE: Status Mag

Thanks NY Mag!

“We all have a different role in life

But only a few people

Dare to rewrite the script

Join us to celebrate those individuals

Who have the courage to redefine their roles

And be true to themselves”

Matisyahu: Hasidic Reggae Artist

Nina Poon: Transgender Woman

Sharon Blynn: Ovarian Cancer Survivor

Jay Bakker: Punk Evangelist

Kenosha Robinson: African American with Albinism

What do you guys think of the campaign?

Looking for ambient, retail friendly music to pump through your store this season?  Look no further than Ready Aim Fire, a unique group of soundmasters that are filling the sound space of DKNY, J Crew and Kenneth Cole stores this season.

I never thought about the idea of music trends in fashion, I see the connection on runways when models walk in unison to music from hot artists, but it seems that the trend is hitting retail as well.

The group seems to be this seasons flavor, with tracks playing in stores and the group performing live at Ralph Lauren’s East Hampton location on June 21st.

The tracks are very background perfect, relaxing and indiefific.