After six years, MGMT finally released a video of the first song they ever wrote (back in February of 2003). They reported through their Myspace:

 ”The idea for the video was born about a year ago, at a mock-Italian cafe on Ninth Avenue in bustling Manhattan. We are both animated and stoked to reveal at this time that we once again worked with director Ray Tintori, someone who’s known this song since it’s inception. “Kids” has proven to be some kind of monster with a life of its own, both an albatross and a plate of mac and cheese with fake bacon (Annie’s), and the process of creating this video was nearly as convoluted and veiny as the general style of this here letter of introduction.”

They also claimed that no children were harmed in the making of this video, but I might have to disagree.  The entire video I felt so bad for that little boy, who spent almost all of the non-animated half of the video crying.  Other than that, it’s an interesting video.

SOURCE: Perez Hilton

An insanely creative and disjointed mini-epic, worthy of being called a film and not just a commercial. This was made to sell children’s clothes?! The surreal montage borrows ideas and styles from Dr. Seuss, J.K. Rowling, Jules Verne, Terry Gilliam and H.R. Pufnstuf-era Sid and Marty Kroft, to name a few. But the clip surpasses the sum of its inspirations and scores because it accurately captures—as near as my ancient brain can recall—the fantasy worlds inside kids’ heads.

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