Made from silk, this vestpack can be found on

Phillip Lim back atcha.

Lagerfeld, left, and Saint Laurent, center

Way before the advent of the Project Runways (and its alleged All-Stars), the The Fashion Shows and the Fashion Stars, there was one illustrious design competition that actually set out to do what those shows only dream of doing: producing a design superstar. In 1955, the Australian Wool Industry‘s International Wool Secretariat prize produced two, Lagerfed and Saint Laurent. Lagerfeld won in the coats category, Saint Laurent in the dresses category, and the rest is history.

A thousand years later, AWI wants to make wool hip again(?) and in the process give a  few lucky designers a couple thousand bucks. AWI will hold regional design contests in China, Australia, India, Italy, the UK and France, with each finalist receiving cash money towards their next collection and a chance to participate in the international final.

The international finalist will be crowned in March 2013 and will receive $100,000 to underwrite their next fashion show, and their collections will be sold in Harvey Nichols in the UK, Lane Crawford in China, Eickhoff in Germany and Bergdorf Goodman in the US.

The US judging will take place on July 9 in New York with a panel of judges that includes CFDA CEO Steven Kolb, Narciso Rodriguez and T: The New York Times Style Magazine EIC Sally Singer. The international judging will he held in September during London Fashion Week where Diane von Fursteberg and Vogue Italia editrix Franca Sozzani will be among the judges. Designers are required to submit sketches of a six-piece merino wool capsule collection with one outfit fully produced.

Kolb has said that the CFDA has already received some 25 applications, not just from emerging designers but also brands “who could use a boost.” Although we’re not talking about the Calvin Kleins but rather small business owners. So to paraphrase another famous fashion competition,  ”Designers, start your engines…and may the best merino…WIN!” [WWD, sub req'd]

Lagerfeld, left, and Saint Laurent, center

Featuring brands such as Alexander McQueen, Dries Van Noten, Balenciaga and Lanvin among others, the retailer’s ads will debut shortly in various September issues. [WWD]

1. Ochre Pintuck Jumpsuit ($80 missselfridge.com)

2. Janis by Janis Savitt Multi-Strand Snake Chain Necklace ($569 bergdorfgoodman.com)

3. Arden B. Faux Suede Wedge Pump ($59 ardenb.com)

4. Cynthia Rowley Ostrich Feather Vest ($330 cynthiarowley.com)

5. Karen Walker Agent Sunglasses ($210 gargyle.com)

1. Celine Linen Dress (lanecrawford.com)

2. YSL Oval Turquoise Ring ($295 cultstatus.com.au)

3. Casadei Ankle Boots ($820 thecorner.com)

4. Anna Sui Brocade Sweater Tights ($22 zappos.com)

5. AllSaints Caledonian Jacket ($490 allsaints.com)

1. Roberto Cavalli Animal Print Top ($620 farfetch.com)

2. Balmain Cropped Leather Motocross Pants ($5,190 net-a-porter.com)

3. Noir Gotham City Ring ($238 charmandchain.com)

4. Alexander Wang Dakota Lace-Up Terracotta Ankle Boots ($800 shopmrsh.com)

5. Marc Jacobs Leather Julie Bag ($1,348 colette.fr)

1. Mulberry Sandwashed Silk Blouse ($460 mulberry.com)

2. Goldsign Misfit Mid-Rise Skinny Jeans ($200 net-a-porter.com)

3. Alexander McQueen Studded Skull Pumps ($1,250 ssense.com)

4. Fendi Patchwork Calf Hair Peekaboo Tote ($4,600 bergdorfgoodman.com)

5. Oscar de la Renta Crystal Tassel Drop Earrings ($257 bergdorfgoodman.com)

1. Tibi Fitted Jacquard Dress ($184 theoutnet.com)

2. Anna Sui Magenta Microfiber Tights ($14 zappos.com)

3. M.A.C. Lustreglass Lip Gloss in Wonderstick ($14.95 amazon.com)

4. Prada Satin Half Bow Peeptoe Pumps (£495.00 flannelsfashion.com)

5. Dominic Jones Tooth 22-Karat Rose Gold-Plated Ring ($129.50 theoutnet.com)

1. Vivienne Westwood Red Label Classic Black Blazer (£439.00 hervia.com)

2. Ramzi Musa for Browns Leopard Print Silk Shorts ($265 brownsfashion.com)

3. Anna Sui Brocade Sweater Tights ($22 zappos.com)

4. Maison Martin Margiela Line 10 Paperbag Ankle Boot ($925 barneys.com)

5. Topshop Coral Leather Lock Handle Bag ($110 topshop.com)

1. REDValentino Ruffle Blouse ($495 valentino.com)

2. D&G Stretch Satin Skinny Trousers ($313.50 my-wardrobe.com)

3. American Apparel Poly Canvas Bow Hair Clip in Shale Green ($14 americanapparel.net)

4. YSL Tribtoo Shimmer Leather Pumps (£545.00 harveynichols.com)

5. Paige Novick Becca Bangle Set ($575 farfetch.com)

1. Topshop Lilac Sleeveless Tea Dress ($95 topshop.com)

2. Rick Owens Gold Calf Leather Jacket ($2,146 shopmrsh.com)

3. Acne Hydro Leather Plateau Boot ($440 youheshe.com)

4. Erickson Beamon Spike and Crystal Ring (£250.00 harveynichols.com)

5. YSL Rouge Personnel Lipstick in #23 Irresistible Violet ($25 yesstyle.com)

Pipeline got their hands on these shots from the new Tommy Ton (of Jak & Jil streetstyle photog fame) for Lane Crawford shots. Tommy To is actually also guest blogging for Lane Crawford.

LINKAGE: The Pipeline

WWD has reported that fashion designers might sometimes be accused of being prima donnas, but Lane Crawford has found a dozen who are good sports indeed. The Hong Kong-based retailer invited 12 designers to each create a look reflecting their favorite Olympic sport, with no restrictions. Wonder what this will look like. We’ll keep you posted.