Zac Posen, known for his gorgeous, typically colorful, gowns has recently hired Laura O’Connor as the Franchise’s new CEO. Formally, O’Connor worked as the president of the Women’s Wear department, for Theory. Posen has said that he looks forward to collaborating with O’Connor.

While I love Theory and adore Zac Posen, they are very different brands. Zac Posen has an intangible flair while Theory is classic. Both brands are wonderful but nonetheless different. Thankfully, you cannot really go wrong with Zac Posen or Theory. Only time will tell what the two new fashion forward partners will come up with.