François-Henri Pinault (owner of PPR and Salma Hayek’s hubby) is about to buy Ralph Lauren, Levi Strauss, and Abercrombie & Fitch.

1. Naked and Famous- Rare and unique fabrics from Japan, high quality and satire play on our celebrity obsessed culture. Win.

2. April 77- Known for their attitude and underground influence, not wallet-breaking price. Made in France.

3. Cheap Monday- Tons of crazy prints and colored washes. Made in Sweden.

4. Replay-Great skinny and ‘boyfriend’ style, in a bunch of interesting washes. Made in Italy.

5. Acne- A ton of variety in mens’ fits, and repeat winner of ‘Designer of the Year’ by Swedish Elle.  Made in Sweden.

6. K(T)subi- Formerly Tsubi, currently Ksubi, this brand invented themselves based on fit, and has continued to outfit surfers in super, super jeans ever since. Made in Australia.

7. Nudie- Made from the best Italian, Turkish, American, and Japanese qualities using the best techniques. Made in Italy, with the only con being they don’t have a women’s line (yet?).

8. Diesel- I know people that swear by Diesel, mostly skinny guys who can never find sizes small enough for their 26 inch waists and still long enough for their 6’0 tall frames.  Diesel has always been known for their high-quality and long lasting denim. I may be impartial because I love everything Diesel makes, not just their jeans. Made in Italy.

9. Levis- After coming out with the 510 and 511, Levis seemed to have redeemed themselves as every hipster and musician’s best friend. Made in the US!

10. G Star- ‘Raw’ denim. Prides themselves in being about nothing more than the product itself, keeping it fashionable and well-fit. Made in the Netherlands.

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Think we missed any?  Do you have one ‘go-to’ brand for jeans?

Oki-Ni has decided to unleash their impressive archive of Levi Strauss denim (and a couple of shirts, too), all sorts of decades, all sorts of styles.  The worst part about all of this, it’s just for looks. You can’t purchase anything, as it’s from a private collection. I guess this is our first step towards creating digital museums?  Click here to go there.

SOURCE: We Are The Market