What did you do for a raincoat before you created Terra? (and what flaws did you find?) Yurika Nakazono, whom is the creative director of the brand, and I [Marie Saeki, CEO] went through many non waterproof raincoats, and few [that were] waterproof but not that fashionable! I used to wear one from Muji, well done, very simple but we really wanted something more fun and stylish. It was hard to find something not casual; we did research, but really couldn't find anything. At the end, both Yurika and I, just gave up cycling when raining…until we made our own.

What do you wear on the rest of your body on your bike in the rain? When raining, underneath the Terra Lower East Side parka I'm wearing , Levi's jeans, Alice Ritter blouses (obsessed with them) or Marni tops. I'm never going out of my home without a scarf (love Hermès!). As for shoes, I just got the low rubber boots from Aigle. But soon I will switch for Terra New York, as we have a high heel boots in rubber for F/W 2012.

What about a helmet?? Bern! They do very cool helmets, I use the Brighton, customized with neon tapes.

What kind of bike can we see you riding?

Looks like Levi has put on a few pounds. Maybe they can also show him getting into shape with his new hussy, Brittani Senser, for the run for Mayor of Wasilla.

Mayor Levi Johnston. Now that has a nice ring…huh? Fresh off the heels of his super-public split from Bristol Palin, baby-daddy Levi Johnston has announced from the Teen Choice Awards Blue Carpet that he will seek a run for the mayor-ship of Wasilla, Alaska. You know, that fair little town in our 49th state where Sarah Palin professed to see as far as Russia. Good old eagle-eye Sarah. It must be quite mountainous there. What is odd is how quickly Levi was able to announce the new reality series, working title: Loving Levi: The Road to the Mayor’s Office. From what I know, these things take months to pitch and re-pitch and then meeting after meeting with suits. But is was like a minute ago that the proposed nuptials of Levi and Bristol were in play for their own reality show. Is it possible that this mayor thing was in the original idea of the show between Bristol and Levi because let’s face it, who would tune on to see Bristol as a bridezilla, knowing that there would be zero access to Sarah.

LINK LOVE:Levi Johnston For Mayor

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For the third year in a row, GQ along with with Levi’s and Bloomingdale’s honor young talents in the fashion industry as part of the Best New Menswear Designers in America project. Here’s the deal: six designers were selected by GQ editors to compete for a $50,000 cash prize and the opportunity to create a limited edition collection for Levi’s. They  developed a series of behind-the-scenes documentary videos to show the process. Keep reading for video…

You can check out videos like this at GQ.com, Levis.com, and Bloomindales.com

After the drunken revelries of last night a year long campaign to raise awareness for HIV/AIDS prevention seems daunting. Nevertheless, I am up and about prepping for the first day of a 365 journey that will hopefully accomplish some of the goals I have set before me.

The campaign is simple; One Pair of Jeans, One Year. In my back pocket a condom, in my mind the hope that what I’m doing will encourage some people to use one.

My New Jeans

Today was clean out day, in which I removed all items that were pants related from my closet. Dress slacks, some tuxedo pants, a few linen drawstrings, sweatpants and a whole collection of denim from years of collecting, all being replaced by one pair of simple, true blue 501′s. Hopefully, this won’t be too difficult.

My Donation

Tomorrow, I’ll make my way to Housing Works to drop off my formidable collection. Today, I just want to begin breaking in the jeans which will be on this journey with me.

In addition to t-shirts (adorned with the OBEY face peeking out of the Levi’s® batwing logo), the line also features two different denim jackets with custom, Fairey-designed artwork lining; one with a black, french terry hood sewn into the collar of the jacket, and the other over-dyed in black. There is also a buffalo plaid flannel woven shirt. Prices range from $34.50 to $148.00 making the collection more accessible to a wider audience.

LINK LOVE

Lee’s has never been a brand I look to for original ads, but this new campaign by Troyt Coburn has me thinking twice about the classic denim company. It’s a truly high-fashion look at the company that can be found now in the pages of Vogue, Elle, and Vanity Fair. (TrendLand)

LINKAGE: The Pipeline: Lee Jeans’ Amped-Up Fall Campaign Will Melt Your Face

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