Nike’s latest hoodie is quickly becoming Standard Issue for World’s Greatest. With Tennis Champ Maria Sharapova as a fan, we’re pretty convinced.

Blake Lively celebrated the insignificant 2-2 with Maria Sharapova. Yawn. 

LINK LOVE: Livejournal

For some reason, Maria Sharapova unveiled the winning technology-inspired dress, a ‘Bluetooth Dress,’ by Georgie Davies of London College of Fashion.  The college teamed up with Sony Ericsson, which explains why Sharapova was there (she’s global ambassador, because you probably didn’t know that), to have students design pieces to inspire the future of fashion.  This dress lights up when your phone is ringing, comes with a handbag that has a charger in it, and contains concealed cameras that can send video updates to your phone…we have officially achieved the pinnacle of creepness.

SOURCE: Catwalk Queen

Wimbledon 2008 was simply thrilling.  Although tennis was the main attraction, fashion stole the show. At the summer tournament, white is always the staple. Players abided and contributed to the preppy vibe by sporting cardigans, blazers and totes. 

Thankfully Wimbledon’s classy reputation worked symbiotically with new fierce fashion decisions. The world class Wimbledon players tested the conservative waters as they strutted onto the court with their controversial fun fashion choices. 

Unfortunately, some of the Wimbledon fashions were not winners  

Sheer shirts and tantalizing trenches were motifs seen throughout games. 

 Wimbledon’s classically cute fashions and players will never go out of style. 

Russian tennis glamour girl, Maria Sharapova, has recently annouced that she has signed a new two-year partnership with Tiffany & Co.

As part of the deal, Sharapova will wear eight different pairs of earrings at the next eight Grand Slam tennis events. The first pair will debut this week at the French Open – a $1,150 18k yellow gold Elsa Peretti Wave earrings “that cut a striking profile without adding weight. ”

“Maria Sharapova is a longtime friend of Tiffany and a champion on and off the court,” said Linda Buckley, vice president, worldwide public relations. “It gives us great pleasure to accent her on-court look with earrings that epitomize both the quality of her championship play and Tiffany’s reputation for design excellence.

Along with outfitting her with jewels, Sharapova’s 1920s inspired Nike tennis dress (called the Paris dress) is also finished with Tiffany pearl buttons.

Of course with all partnerships, the earrings being worn by Sharapova will be available for sale at Tiffany’s stores worldwide in showcasings called the Tiffany for Maria Sharapova collection.

So is this just a marketing ploy to sell more Tiffany? Does she really need to wear thousands of dollars worth of jewelry on the court? Totally not necessary. I understand an ad campaign, but this is just plain stupid. What do you guys think?

Source: Sassybella