Color palette: Dusty lemon and lime over over bold red, cobalt and neutrals.
Mood: Sharp angles of soft silk and low slung hips set to Navajo prints, tennis pleats and sheer hoods, cut with a twenties vibe.
Statement Pieces: JLo-low cut, cut-out shouldered floor touching dress, with a near hem sheer inset and a native american, quasi-Missoni print.
Front Row Name Drops: Primetime took prime seating: Sophia Bush of One Tree Hill, Elisha Cuthbert of 24.
Gossip: @SophiaBush proclaims “my favorite collection of theirs for years!! Stunning.” http://say.ly/SHIGml
Runway Music: Beat boxing scat/pop up techno.

Erez works with one of fashion’s most visionary and relevant agencies, Kate Ryan. His style blends striking high fashion concepts with subtle artistic undertones. One has only to catch sight of Erez’s photography to realize his deep passion for his profession.

Recently Fashion Indie was awarded the chance to ask Erez about his incredible images and views on the industry. Here’s what the multimedia artist had to say.

Who or what influenced and shaped your photography style?

I began shooting at 16. As a teen growing up in Israel, I was always interested in magazines like The Face. Nick Knight and Javier Vallhonrat were photographers I admired.

The turning-point came when I moved to Paris to shoot for magazines like l’Uomo Vogue, Detour and 20 ans (of which Emmanuelle Alt, today editor-in-chief of Vogue Paris, was fashion director).

You can still see traces of that influence in my work as a director and multi-media artist. For example I did a show at the International Fashion Festival in Japan, “Master Minds of Mode,” which was all about painting my subjects with lighting.

So many of your portrait shots not only convey a message, but have an artistic nature infused within. What’s involved in the creative process to capture your photos?

To each portrait shoot I bring 100% of my energy. I aim to capture the best of each subject, looking from the perspective of a warm heart with a cinematic sensibility. I’m only satisfied when magic happens on set, and have been fortunate to work with an amazingly talented team.

I spent almost three years shooting images for my first book “My Favorite T-Shirt,” which explores the lives of artists in New York. It was a fulfilling journey for me as an artist, very pure and honest – no digital, no retouching and no cropping. It felt like I was seeing everything for the first time.

I’m amazed with how you use location and setting to create a real depth in so many of your images. What are some secrets to making your surroundings work for you and not against you?

Some places really inspire me, such as Azerbaijan where I shot a story for Baku. You can see how we enjoyed shooting this in a behind-the-scenes video we made. I enjoy integrating subject and setting, creating a synthesis. An inspiring location helps create dynamism, movement and high energy, as well as the interaction of textures, colors and light. Trying to do justice to the setting, you have to make sure you’re not distracted from your subject.

What advice might you have for other young photographers who would like to achieve the same level you’re at?

Keep going. There are so many others in the field now, but you have to focus on ensuring that the amount of love you have for the craft shows up in the images. Trust yourself!

What’s your favorite camera to use on a fashion photography shoot?

I use Hasselblad with p+30, P45, Canon 5D Mark2 and MAMYA RZ. It all depends on the project.

See the rest of the interview + more pics on LookBooks.

Nike’s latest hoodie is quickly becoming Standard Issue for World’s Greatest. With Tennis Champ Maria Sharapova as a fan, we’re pretty convinced.

In fashion, you’re constantly bombarded with the latest and greatest in a plethora mind numbing categories; this seasons greatest bag, the summers must have flip flop, the perfect clutch for your Yaz birth control (seriously, Nina Garcia was pushing this one), after a while it’s all a blur.

Of course, there are some announcements you can’t ignore. Case in point,  Nike’s AW77 Hoodie.

Being touted as “Standard Issue for World’s Greatest”, the new AW77 Hoodie features a couple of pretty advanced improvements from the basic fall throw-on.

The hood offers some major cushion and comfort and is designed to zip up to your chin to block any chills. French looped cotton lines the hoodie, providing some major warmth and a bit of a lux alternative to traditional cotton. Nike’s history with athletes led them to make sure the hoodie holds its shape and withstands the punishment of daily training. And it’s finished interior, flatlocked and taped seams means no exposed edges which means you’ll always feel the warm and covered.

Nike really pulled out all the stops for the AW77 and it shows in every element of the Hoodie. Best of all, there are two types of AW77 you can purchase, SHIELD, a water resistant element blocking tech hoodie designed with windproof zippers and watershedding construction, and WARM, an insulated hoodie equipped with double layer hoods and quilted insulation to keep your core temperature warm in even the harshest New York winter.

A highly covetable must buy for those who want more out of their hoodie, the AW77 is the perfect edition to any closet.

Blake Lively celebrated the insignificant 2-2 with Maria Sharapova. Yawn. 

LINK LOVE: Livejournal

For some reason, Maria Sharapova unveiled the winning technology-inspired dress, a ‘Bluetooth Dress,’ by Georgie Davies of London College of Fashion.  The college teamed up with Sony Ericsson, which explains why Sharapova was there (she’s global ambassador, because you probably didn’t know that), to have students design pieces to inspire the future of fashion.  This dress lights up when your phone is ringing, comes with a handbag that has a charger in it, and contains concealed cameras that can send video updates to your phone…we have officially achieved the pinnacle of creepness.

SOURCE: Catwalk Queen

Wimbledon 2008 was simply thrilling.  Although tennis was the main attraction, fashion stole the show. At the summer tournament, white is always the staple. Players abided and contributed to the preppy vibe by sporting cardigans, blazers and totes. 

Thankfully Wimbledon’s classy reputation worked symbiotically with new fierce fashion decisions. The world class Wimbledon players tested the conservative waters as they strutted onto the court with their controversial fun fashion choices. 

Unfortunately, some of the Wimbledon fashions were not winners  

Sheer shirts and tantalizing trenches were motifs seen throughout games. 

 Wimbledon’s classically cute fashions and players will never go out of style. 

Russian tennis glamour girl, Maria Sharapova, has recently annouced that she has signed a new two-year partnership with Tiffany & Co.

As part of the deal, Sharapova will wear eight different pairs of earrings at the next eight Grand Slam tennis events. The first pair will debut this week at the French Open – a $1,150 18k yellow gold Elsa Peretti Wave earrings “that cut a striking profile without adding weight. ”

“Maria Sharapova is a longtime friend of Tiffany and a champion on and off the court,” said Linda Buckley, vice president, worldwide public relations. “It gives us great pleasure to accent her on-court look with earrings that epitomize both the quality of her championship play and Tiffany’s reputation for design excellence.

Along with outfitting her with jewels, Sharapova’s 1920s inspired Nike tennis dress (called the Paris dress) is also finished with Tiffany pearl buttons.

Of course with all partnerships, the earrings being worn by Sharapova will be available for sale at Tiffany’s stores worldwide in showcasings called the Tiffany for Maria Sharapova collection.

So is this just a marketing ploy to sell more Tiffany? Does she really need to wear thousands of dollars worth of jewelry on the court? Totally not necessary. I understand an ad campaign, but this is just plain stupid. What do you guys think?

Source: Sassybella