Max Azria had bones on the brain when creating his Spring 2010 collection. While the minimalist collection was rather simple, asymmetrical silk dresses with peek-a-boo slashes, Azria accentuated the structure of the human body with his metallic strap detailing and slit placement. It’s interesting to see slits, which are commonly seen on black or white skinny jeans these days, appear in a more elegant fashion on the runway.

GALLERY: RUNWAY RUNDOWN: Max Azria S/S 2010

Thanks Style!

When he’s not dancing on tables with Corey and I at Griffin, Mikey Rourke prides himself in giving fashion advice……huh? He told NY Mag at Max Azria:

“I liked it because it’s stuff you can really wear.  Even girls with a big ass and big tits can wear those clothes. You know what I’m saying?”

“Not these girls that need a meal,” he clarified. “They should feed them all.”

Mickey Rourke, partier extraordinaire, actor, and fashion critic…who could’ve guessed

LINK LOVE: NY Mag

Mercedes-Benz Fashion Week will kick off with Michael Angel followed by BCBGMAXAZRIA, Duckie Brown, Ports 1961, Cesar Galindo, Cynthia Steffe, Yigal Azrouel, Charlotte Ronson, Nicole Miller, This Day/Arise: African Fashion Collective, Venexiana, Lacoste, Georges Chakra, Andy & Debb, Academy of Art University, Christian Siriano, Chado Ralph Rucci, Vivienne Tam, Lela Rose, Derek Lam, DKNY, Thuy, Hervé Léger by Max Azria, Diane Von Furstenberg, Rebecca Taylor, Tuleh, Custo Barcelona, Carolina Herrera, Carlos Miele, Jill Stuart, Tracy Reese, Donna Karan, Yeohlee, Tadashi Shoji, TonyCohen, Gottex, Badgley Mischka, Brian Reyes, Toni Maticevski, Pamella Roland, MAX AZRIA, Dennis Basso, Willow, Tibi, Narciso Rodriguez, Toni Francesc, Tory Burch, Michael Kors, Nanette Lepore, 3.1 Phillip Lim, Milly by Michelle Smith, Alexandre Herchcovitch, Anna Sui, Doo.Ri, Ralph Lauren, Isaac Mizrahi, Trias, Calvin Klein, Chocheng, Argentinean Designer Collections and Tommy Hilfiger.

If someone told me that BCBG designer, Max Azria, somehow survived thousands of blows to the head, I wouldn’t be terribly surprised. Anyone who decides to collaborate with Miley Cyrus is one of two things: Money hungry to the point that they will siphon celebrity status from a 16-year-old to make a Wal-Mart collaboration, slightly nicer than toilet paper -OR- mentally deranged. I’ll take the latter. 

Just in time for back-to-school, Azria’s and Cyrus’ collection will hit the Wal-Mart shelves, tantalizing tweens and causing their parents to waste more money on Cyrus paraphernalia. The majority of the collection, consisting of tops, pants, graphic tees and shoes, will sell for about $20 or less…is this really something you’d want your name tied to?

Wasn’t Cyrus’ peak last year? I feel like kids are more interested in The Jonas Brothers than that “she’s so yesterday” Hannah Montana. Maybe it’s just me, but I won’t be surprised if many pieces from this collection sat on the shelves. 

Thanks Pop Crunch! 

Twitter, fashion blogs, and industry-message boards all over the web have been a buzz today with the announcement of the collaboration between Max Azria, Miley Cyrus, and Walmart stores. Said to be an “affordable junior line”, the Cyrus/Azria collection of tees, pants and shoes all priced under $20 will debut this August.

But is it a good idea for BCBG?

I say, no way! The label, which has had its ups and downs of the years, is currently going strong both in concept and execution. Recent runway shows have illustrated a desire to elevate the label beyond a shopping mall standard, with better construction and more fashion-forward styles.

So why Walmart now? Unlike uber-designers Alexander Mc Queen and Anna Sui, whom have created limited release collections for Target stores, BCBG is not sold at a completely–out of reach for regular people price point, and frankly BCBG is not at the design echelon that would make company invincible to negative mass-market associations. Working with Walmart not only solidifies BCBG squarely into the mall-standard set, but it gives the impression that the company is trending down market. And let’s face it, even with the idea of recessionista chic spreading all over the US, no fashion company wants to reinvent it’s image as ‘cheap’. Consumers want BCBG on sale, not cheap BCBG.

To make matters worse, the collaboration with ‘tween star Miley Cyrus, further erodes the brand’s image. Working with Miley instantly casts a “celebrity line” image on the company. What’s next BCBGENERATIONS and The Olsen twin’s shoe line? How about a Lindsay Lohan handbag?

All and all I can’t see the Walmart collection not hurting the BCBG label. As popular as ‘affordable’ items are during these tough times, the association with the big-box (and somewhat infamous for bad business practices) retailer is sure to turn off the pre-existing customer, and I can’t imagine Miley’s popularity will do much to offset that loss.

Max Azria’s pad is quite the colorful contraption. It’s filled with the eccentricities you’d expect from this formidable women’s wear designer. I would totally feel at home in this little pad, just as long as all those book on the shelf are fashion focused.

LINKAGE: Max’s Colorful Lair

This rough cut documentary gets up-close and personal with Lubov Azria, Max’s wife, as she heads to New York to prepare for three major fashion shows: BCBG, Max Azria and Herve Leger.

She discusses the importance of celebrities wearing their clothes and delves into the major differences between the three brands. It’s interesting to see how six months of work culminates in ten minutes on a runway.

LINKAGE: Fashionista

Angelina Jolie’s stylist Jen Rade told Us Weekly that Angie wore her Max Azria gown backward at the SAG Awards “to make it ‘more blouson.’” AND the dress was reportedly designed to be reversible.

Uh, OK.  Now we can all get some sleep.

Nastia Liukin is the new face of Max Azria’s most recent campaign. The Olympic gold-medal-winning gymnast is the perfect model for Azria’s flowing dresses. I am obsessed with the photo of her in the white dress; amazing shoes, amazing hair, beautiful dancer’s pose. Definitely a big step in the right direction for the designer.

Thanks to Trendnista for the photos.

Find more photos like this on Fashion Indie

Max Azria decided to go for the gold in their newest ads featuring the very flexible Olympian Nastia Liukin. With this and Madonna’s yoga poses for Louis Vuitton I’m thinking that flexibility is gonna be next seasons real must have.

The minute Max Azria, fashion designer and founder of BCBG, decided to reinvent the Hervé Léger bandage dress, he gave women everywhere the biggest excuse to hide their flaws and still look like a goddess. It didn’t matter if you had love handles, a little chub around the middle or saggy boobs, the Hervé Léger bandage dress could suck you in, prop you up and give you that perfect figure. Now, I’m not saying that women with a little extra meat on their bones shouldn’t look slim and stunning when they go out, I’m just saying that the Hervé Léger bandage dress is everywhere, and it has to go. I am so sick of seeing these bands of fabric wrapped around women, sucking in every last bit, until they look like the sickly 2006 version of Lindsay Lohan. And to make matters worse, it is annoying to see women with knockout bodies and amazing style (aka Victoria Beckham) wear something so common and completely not necessary for their body type. Please ladies, save the bandages for the boo boos or the Spring 2009 mummy trend.

This girl can do no wrong.  She rocked a look that should only be attempted by the best. And Max Azaria seems pleased. Watch this girlie, she’s about to blow up.

WARNING!!! If you are above the age of 25, please don’t attempt this look.

According to style.com, designer Lubov Azria drew inspiration for the 2009 Max Azria Resort Collection from her recent honeymoon to a remote island paradise. But, upon closer inspection, the gauzy abstract dresses look less like a deserted island and more like timless Van Gogh paintings.

Source: Trenddelacreme