mckinsey consultants
PRINT IS DEAD: Conde Nast To Cut Back!!!
Hillary Frazier, Style Editor September 23 at 2:26
Read More:conde nast, details, Glamour, gourmet, john koblin, mckinsey consultants, new york observer, print is dead, Teen Vogue, the new yorker, traveler
John Koblin from the New York Observer talked to insiders from McKinsey that told him the news about Conde Nast’s cut backs:
- Budget reductions of around 25% at Details, Traveler, Glamour, Gourmet, and Teen Vogue.
- Unknown budget cuts at the rest of the Conde mags—except the New Yorker, which is escaping unscathed, according to the NYO.
- The various mag editors get to determine how to achieve their budget cuts.
- No immediate magazine closures are predicted, but some of the weaker titles may reduce their frequency.
- Layoffs are coming.
I’m going to say it again…Print is DEAD!!
LINK LOVE: Gawker
RUMORS: McKinsey Consultants Tell Condé Nast to Cut Back on Photo Shoots
Hillary Frazier, Style Editor September 10 at 12:45
Read More:conde nast, mckinsey consultants, the observer
Apparently Condé’s consultant friends aren’t too happy on the way the money is being spent over in Times Square. They told the Observer:
“There are little ways of cutting,” said one staffer, who drank a bit of the McKinsey Kool-Aid. “You don’t need to send an entire posse to Joshua Tree for a shot in the desert! Who cares! If the photographer is good, and the clothes are good, the models are good, it’s fine — you can shoot downtown.”
“There are little ways of cutting,” said one staffer, who drank a bit of the McKinsey Kool-Aid. “You don’t need to send an entire posse to Joshua Tree for a shot in the desert! Who cares! If the photographer is good, and the clothes are good, the models are good, it’s fine — you can shoot downtown.”
Yes, desert and downtown aren’t the same, but is this likely to be a win for the non-prints? I think so! Print is dead ftw.
LINK LOVE: NY Mag
