Holy shit. If I look that good at 34, I can die happy.  I bet Usher is jealous of those abs. Scary, scary, scary. Seriously…how do you get those?

SOURCE: Scary Spice Is Jacked [Saynt's shared items in Google Reader]

After posing for Agent Provocateur last fall, Peaches Geldof can’t seem to keep her clothes on. British lingerie brand Ultimo has recruited her to be the face of Miss Ultimo’s Summer 2009 collection.

You probably know Ultimo for bringing us images of a very fit Mel B. last year. “Miss Ultimo” seems to be the brand’s younger-leaning division.

Peaches has already received some backlash for the photos (too many tats, too pudgy, etc.), but she said of the campaign, “I’d rather young girls were looking at a normal body like mine rather than an anorexic model.”

GALLERY: Peaches Geldof for Ultimo.

Scary Spice decided to get all sexy and photoshoppy for her new Ultimo underwear campaign. She looks slightly less bloated in these picts than the one she did late last year. Of course, as the 30-something baby momma of Eddie Murphy’s soon to be fat suit wearing devil spawn, you have to admit she looks goodish.

Oh, woe to me, this is bad. What happened to the Mel B I know and love? What happened to the leopard jumpsuit wearing, teeth bearing, platform tottering Spice Girl? This outfit is truly awful. I LOVE dresses with hoods, but this one is way too lustrous, shows excessive cleavage and is a barf-inducing color. And what’s with the hair?? If you are going to wear your hood UP, wear your hair DOWN. Listen Mel, you have a killer body, gorgeous skin and unique way of dressing. Please don’t succumb to the stereotypical Hollywood bullshit.

Grade: F

Mel B strips down to her underwear for bra firm Ultimo’s latest promotional campaign.

Thanks Mirror for the pics

Singer, songwriter, actress, dancer, record producer and now designer, Janet Jackson is to launch her own lingerie line before the end of the year. “I’m working on it,” Jackson said at the Versace men’s wear show.

More celebs, more underwear lines. What makes her different from the Mel B or Stacy Dash? (both of whom have released lingerie lines)

Would you indies buy Janet’s line?

Source: WWD

Mel B talks about the promo of her new Ultimo bra.

“It’s weird seeing massive posters of me in my underwear. But it’s my body and I like it. This bra feels especially nice today. It’s not like wearing underwear – I like walking around naked so it’s perfect for me.”

“I am delighted to be the face and body of Ultimo and have been looking forward to representing the brand in person and meeting the fans. For me this underwear is the perfect way for a woman to feel sexy and enjoy her femininity.”

Nicely said Mel!