Ad-dict: Meltin’ Pot by Eugenio Recuenco

Edited by Amanda Gabriele

Today is the day of adult fairy tales. The Italian clothing line Meltin’ Pot has a set of ads that hint at some childhood favorites. Photographer Eugenio Recuenco artistically perverses Disney classics like Beauty and the Beast and Sleeping Beauty with distorted paintings, strippers and jumper cables. The European denim line’s latest promotion turns Santa’s workshop into a full-out heist just in time for the holidays. Seeing Santa being cut in half with a saw is slightly disturbing but really cool as well.

Thanks Wicked Halo