ADDICT: Iceberg S/S 09 Ad Campaign Shot by Mert Alas & Marcus Piggott

Edited by Amanda Gabriele

I love a good oxymoron, especially when it comes to fashion. That’s why I am totally digging the newest ad campaign for Iceberg. Models Steve Gold and Amber Valletta look steaming hot, which is quite the contrary of the label’s name. Even though the only background you can see is the sky, I imagine them standing on very tall sand dunes whilst sweating their balls off. Photographers Mert Alas & Marcus Piggott did a great job of tying the garments to a story.

GALLERY: Iceberg S/S 09 Ad Campaign Shot by Mert Alas & Marcus Piggott

Thanks to Trendhunter for the photos.

ADDICT: Katie Holmes for Miu Miu

Edited by Andy Wass

A couple months ago we told you about Miu Miu tapping Katie Holmes for Spring 2009.

Vogue UK has just unveiled one shot from the campaign.

Shot by Mert Alas and Marcus Piggott, Katie wears a Miuccia Prada-designed dress. The shoot was reportedly inspired by Fellini films and is intended to radiate “mystery and theatricality.”

I’ve always thought Katie photographed well. And while I dislike the short hair on her, the true-to-Miu Miu lighting and styling suit her well.

ADDICT: Victoria Beckham for Emporio Armani

Edited by Andy Wass

Mert Alas and Marcus Piggott snapped Victoria Beckham for Emporio Armani underwear. The black and white photos were shot in LA.

And I think we all remember that husband David posed for the brand last year.

Images from Catwalk Queen.

Madonna For Louis Vuitton

Edited by Marissa Moshell, Student

Rumor has it Madonna is going to be the next face of Louis Vuitton. In fact, people are saying the ads have already been shot! Gracing the face of the Spring 2009 campaign, Mert Alas and Marcus Piggott have captured Madonna in top designs. Though she’s never been a part of a Louis Vuitton campaign, she certainly has some experience with Chanel, Dior, and Dolce and Gabbana. Wonder how they’ll turn out!

Thanks NYmag!