Edited by Rebecca Alexander

“Nelly has the attitude, the swagger, and most of all the physique that our customers can both aspire and relate to … And let’s be honest, all of the ladies out there are going to be thanking us for this campaign,” says a spokesperson for Sean John.
Daniel and I were discussing this venture over the weekend and come up with the conclusion that these ads are not that exciting. I thought Sean John was trying to revolutionize men’s clothing by moving completely away from any “ghetto” stereotypes. This ad in particular is so stereotypical of what is “ghetto” in fashion, with his jeans ultra baggy, hanging so low that the underwear are revealed and they are so long they bunch on the floor. Now what is soo cool about this? Yes, Nelly looks hot, he has an amazing body, no one is disputing that, but this campaign is in no way stylish, trendy, or revolutionary. Very disappointing!!!
Give the modern hip hop loving black man a collection he can actually appreciate or get the fuck out of fashion Diddy.