Nonetheless, prolific photographer Mark Borthwick’s new book, Not In Fashion is an artful, sensory stimulating collection of unconventional photos which, incidentally, features a then 21-year old version of the indie ingénue, amongst other quirky and well-known celebs. It was during the ‘90’s, while helping then-fledgling magazines like Purple, Self Service and AnOther, that Bothwick first began integrating elements of architecture and design, developing a very personal and intuitive style that can still be seen today. This book showcases over 200 images from his best fashion editorials, celebrity portraits, and advertising work, displaying his ability to turn a stationary photo into a fluid performance. Borthwick’s work is not only about the movement of the model, but the beauty of accidental clutter, which is as important to his images as the garments. Not In Fashion also features excerpts from his personal journals, which mainly consist of Polaroid’s, sketches and notes on shoots, revealing the inner workings of a photographer’s mind.