“I thought [W] could be a very strong general-interest publication for our generation [ages 30 to 50], in the way that Vanity Fair is for a different generation.”

– Stefano Tonchi [Editor in Chief, W] on his vision for W, LA Times

Go to page two for our perfect Manhattan workday lunch outfit splurge.

When the ten day long auction launches, bidders can win one of eight amazing prize packages that range from a head to toe Dolce & Gabbana style consultation and outfit to a dinner for two and roundtrip airfare to Italy to a full Superbowl 2012 package.  Visit gq.com, justkeeplivin.org, or dolcegabbana.com/dg/perfumes for more information.

The fragrance itself, described as “the ultimate connoisseur’s scent”, was a concoction of pepper, grapefruit, lavender, vanilla, and patchouli (aka light, cool, and a little intimidating).  Former NY Times Scent Editor Chandler Burr walked us through each individual scent in a fun and compelling sniff class that broke it all down.

Who is this man exactly?  GQ Style Correspondent Brett Fahlgren told us that the character behind the scent was “a contemporary charmer, with a spirit of masculinity– a man who is courteous, refined, and cultivated” while the designers Domenico Dolce and Stefano Gabbana remarked “he is worldly, successful, impeccable, but also boasts something else such as an innate elegance that distinguishes him from the rest”.

More exciting news at the event was the launch of Dolce & Gabbana’s new iPhone app, “Rules for the Modern Gentlman” which was written by Dylan Jones, editor of GQ UK.  The app was designed to cover tips on etiquette (like asking a girl on a date properly), style & grooming (like how to match your patterns), and quick solutions for gentlemanly predicaments (sort of like the how to eat a pork loin off a rib without disturbing the passed appetizers peace).  Domenico Dolce and Stefano Gabbana told us, “The application is a perfect reflection of the scenarios that the Dolce&Gabbana man may find himself encountering; as a modern gentleman he can approach each situation with a sense of poise and confidence that distinguishes him from the rest.”

When looking for the campaign’s face, naturally, the brand turned to Hollywood ladies man: Matthew McConaughey.  The campaign video showed off McConaughey, the one gentleman himself, the morning after an epic celebration (very a la How To Lose A Guy In Ten Days). Still tuxedo clad, he strolls through the party ballroom doing exactly what we would all do after a grand night at a ball, staring into a beach sunset.  How dapper. We recommend the scent for the young and elegant set, the gentlemen of our generation.

Couture – “Calling something ‘couture’ doesn’t make it hand-sewn or high class.” No, it certainly doesn’t, that’s why you should just call it Trash, then call it a day.

Statement outfits - “Does your clothing speak louder than words?” My clothing is usually screaming; if not for attention, at least for spare change. And though these creations make a statement, they also raise numerous questions, hence a Dubious outfit.

Smoldering – “O.K., your makeup is hot. Your outfit is hotter. You are about to combust. We get it.” I’ve actually never heard/seen anyone use this term when not referring to coals or an STD, but I’ll trust the Times (this once) and suggest we toss a match on that smoldering outfit and make it Flaming (which is usually reserved for the gays).

Fashionista – “The word has gone from describing a class of urban style-conscientious sophisticates to becoming a lazy and cheap byword for anyone with a modicum of taste.” Let’s not forget the further cheapening of the word after it was co-opted by a certain bargain-priced chain of department stores. Let’s just do away with the term all together since it’s lost all reverence and use it ironically to describe…oh, I don’t know…Maxxinistas.

Geek-chic -” In 2010, anyone who sported thick-framed glasses, cardigans and T-shirts with nerdy references was instantly labeled ‘geek-chic.’” I love geeks as much as the next gal, but their purported style is basically that of an old man. So let’s call a spade a spade and rename this trend Geriatric-chic, Geriatrique for short.

D.I.Y. fashion – “It’s not always necessary to knit your own mittens.” Unless you actually have a talent for sewing or construction, you’re not fooling anyone and this is just plain old Laziness.

Well-edited - “This replaced ‘curated’ to describe any collection chosen with a sharp eye.” Why not go a step further and use specific editors; whose sharp eye best described this collection? Well-Wintoured? Well-Coddingtoned? Well-Leon Tallied? Well-Sozzanied? Well-Roitfeld’d? Okay, maybe not the last one…

Mash-up: “Used to describe looks that blend multiple influences…” though not all looks blend their influences well. Those particular mash-ups are just a Hot Tranny Mess.

Hopefully these and other terms will catch on and peter out so quickly that words will no longer be used to describe fashion and we’ll reserve a series of grunts, facial expressions and elaborate movements to replace them.

Oh my god, your outfit is so *wild flailing arms followed by feigned dry heaving*!

Photo/Link Love: NY Times

‘The recession could turn out to make designers better designers.  Fashion houses, anticipating reduced orders, cut out the theatrics as they sought to appeal to a relatively new demand in luxury fashion: value.  By the end of the shows, retailers were praising the level of craft and fabric research — and complaining when it was obscured, as at Chanel, by French-maid ruffles. Out of necessity, a lot of designers put on smaller shows. It meant that they couldn’t flub a seam.” [NY Times]

LINKAGE: Fashionologie

Seems the publishing industry isn’t suffering from the economy as much as everybody thought. The struggling Daily has decided to go into the movie industry and one of their movies is getting the attention of Lily Cole.

She’s been tapped as a star in one of the NY Times online films. You can check out the preview below.

PREVIEW: Lily Cole ACTS!!!