olsenboye
Why ‘Olsenboye’?
I’m sure I wasn’t the only one who wondered why the Olsen twins decided to name their JCPenney line “Olsenboye,” and thanks to the help of NY Mag, we now know that “Olsenboye” is Mary Kate and Ashley’s Norwegian ancestral name. There you have it, another question answered!
Thanks NY Mag!
OLSEN TWINS TO LAUNCH LOWER PRICED LINE

Mary-Kate and Ashley Olsen will be launching a new Junior’s brand exclusively at JCPenney called Olsenboye. To gear up for the launch of the new line, New Yorkers will have the chance to get an early peek at the new collection.



