Step Into the Opium Den With Yves Saint Laurent & Emily Blunt

Edited by Amanda Gabriele

Classic old lady perfume Yves Saint Laurent Opium is experiencing a serious comeback, and Emily Blunt‘s face is making it happen. When YSL debuted the fragrance in 1977, the message was clear – Opium is an addictive perfume. More than three decades later, the scent is still viewed as guiltless provocation for some, “intellectual pollution” and an incitement to lechery for others. Click through for behind-the-scenes photos and a video teaser for Blunt’s Opium campaign.

A Peek into Opium

Edited by The Fashion Web

FROM THE ARCHIVES: Yves Saint Laurent Opium Ads

Edited by Monique Montagnese, Contributor

A huge fan of classic perfumes, I have always appreciated Yves Saint Laurent’s Opium for both its scent and controversial name (I myself wear Dior’s Pure Poison, a name sure to get a reaction in the same vein as Opium). Although not as famous -or infamous- as their advertisement featuring Sophie Dahl, vintage Opium ad’s are always dangerous, exotic, and richly colored landing them at the top of the my list of perfume advertisements. 

SOURCE: Fashion 156