As I sit here and type this article in my own pair of Cheap Monday jeans, I can’t help but love this video. I think as a brand Cheap Monday is absolutely brilliant in all aspects of the word. Cheap Monday’s main man Orjan Andersson himself is draped in his designs, and that destroyed denim shirt he is wearing throughout the video has stirred up more envy than you could imagine within me.

Urban Outfitters is in for a trendy, American grunge treat with Ann-Sofie Back’s first line for denim label, Cheap Monday. As the newest creative director for the Stockholm based brand, Back has infused her staple gothic-trash vibe in a series of dresses, tanks, shorts and denim pieces, produced by Orjan Andersson. I can see the holed pull-over, stringy skirt and cut-out boots flying out of stores in a matter of minutes! 

GALLERY: RUNWAY RUNDOWN: Ann-Sofie Back for Cheap Monday, Spring 2010

Thanks Fashionologie!