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FASHION, Mens / March 12 2012 10:30 AM

Designer Daily: Digitaria

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Treading the line between art and fashion became the focus of mens and womenswear designer Eleftheria Arapoglou in her Fall 2012 collection for her label Digitaria. With “Mind Over Matter” her exploration is through fine cut and exchanging ideas. See how she’s making waves in the Art, design and editorial world.

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GIRLS, Mens, SPREAD'EM / March 23 2009 10:00 AM

SPREAD UM: Fascinated of the Physical Shot by Helen Eleftheriou for OZON, March 09

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SPREAD UM: Fascinated of the Physical Shot by Helen Eleftheriou for OZON, March 09

This spread is slightly on the corny 80s side, but I can hear Joy Division playing subtly in the background, making everything okay. Greek magazine OZON played with the shadows cast by high street fashion by posing both a male and a female model in front of an awkwardly lit wall. Photographer Helen Eleftheriou shot models Maike and Fabien looking like the twins of unisex fashion. You don’t see too many Greek editorials using outfits of such avant garde inspiration, so this is quite pleasing to my eye.

GALLERY: Fascinated of the Physical Shot by Helen Eleftheriou for OZON, March 09

LINKAGE: The Fashion Spot

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