Gap Minds Its Sales Gap
Edited by Lester Brathwaite
On the heels of dismissing chief designer Patrick Robinson, Gap Inc. is addressing the gap in international and online sales — which are growing rapidly and expected to make up 30 percent of revenue by 2013 — and North American sales — which…not so much.







“With Stay, we wanted to embody the freeness and freshness of a summer evening,” says Patrick Robinson. “It’s bright, light scent is like a whisper on the skin, making that ephemeral, perfect summer moment last all year long.” Keep reading…


