PHI
RUNWAY RUNDOWN: Phi S/S 2010
See a girl decked out in Phi on the street and you’re bound to be intimidated. Nonchalant, rolled down leather boots, chain-mail jackets, straight-jacket tops and bondage are just some of the confidently menacing pieces of designer Andreas Melbostad’s Phi Spring 2010 collection. Phi is really carving a badass name for itself.
GALLERY: RUNWAY RUNDOWN: Phi S/S 2010
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Most Anticipated Collections for Spring 2010
With their Fall ‘09 collections having hit the runway, we’re expecting just as great of a show for Spring 2010 from these top 20 designers.
MAINSTREAMERS
Alexander McQueen:

Each of McQueen’s Fall ‘09 pieces were sculpted to perfection to create forms in unique patterns and versatile shapes.
Marc Jacobs:

Marc Jacobs was all about the bright colors with this collection. Grabbing inspiration from 80s fashion, the neon hues and big shoulders were a hit on the runway.
Prada:

With fur shapes, wool suits, and some knee high boots, Prada styles hit the runway in edgy fashion
Balenciaga:

With draped satin and silk, paired with fitted tops and flowy dresses, the Balenciaga collection was all about luxury and versatility.
Louis Vuitton:

Bubble skirts, coats, and a ton of accessories marched down the runway for Louis Vuitton Fall’09, of course, bright colors added that perfect touch on all pieces.
Donna Karan:

Fitted coats and long skirts accessorized with belts and necklaces produced a strong collection for Donna Karan this fall.
Alexander Wang:

Focusing mostly on blacks and whites, Alexander Wang explored much more with textures for fall ‘09. With each style paired with a matching accessory models looked the part from head to toe.
Moschino:

Ruffles and roses were at the forefront of Moschino’s line up for this Fall ‘09 collection. Navy and black dresses with a hint of red adds that special something to each piece.
Roberto Cavalli:

Lace leggings, fur jackets, and knitted fabrics were all part of Roberto Cavalli’s image for Fall ‘09.
Lanvin:

Leave it to Lanvin to let loose black gloves and intriguing silhouettes down the runway. With dresses and coats in beige, black, and white, the designer remembers the excitement of color with the occasional spark of red.
Proenza Schouler:

Though many designers stuck to inspiration of the past for Fall ‘09, Proenza Schouler kept it modern for the runway. High necks and fitted coats were all a part of the designers vision for the season.
Alexandre Herchcovitch:

Alexandre Herchcovitch was all about the idea of chaos for his fall ‘09 collection. Taking inspiration from big cities, multi-textured coats and printed dresses marched down the runway.
THE INDIE TEAM
A. F. Vandevorst:

For Fall ‘09 A.F. Vandevorst dreamt-up silk dresses and fur vests colored in quite a specific scheme. With trenches in variations of beige, green, and black it’s clear that this collection was one of a kind.
ADAM:

Releasing an array of colorful styles, ADAM put forth bright, upbeat separates for Fall ‘09.
Erdem:

It was all about embroidery and intense color for Erdem’s Fall ‘09 collection; lace and satin worked together to create ensembles fit for the runway.
Haider Ackermann:

With flowy dresses under more fitted and architectural coats, Haider Ackermann found that perfect line to combine edge and sophistication.
Ann Demeulemeester:

Stiff black works combined with soft white dresses allowed Ann Demeulemeester to explore the importance of balance for Fall ‘09.
Rodarte:

Working with pale schemes, leathers, and silk-screened styles, Rodarte lead a flood of breathe-taking dresses and skirts down the catwalk.
Phi:

Zippers and sequins were among Phi’s best looks for the Fall ‘09 season. Edgy styles made it clear that the collection was really for the strong and independent woman.
Albino:

Focusing on geometric shapes and silk dresses, bronze, black, and even a few bright-colored numbers made a strong statement when they took the runway.
AD-DICT: Phi Campaign Fall 2009
From the hair to the models to mind-blowing garments, Phi’s Fall 2009 ad campain is flawless. Shot by Steven Meisel, the ad features models Sasha Pivovarova, Anna Selezneva and Natasha Poly. Fabulous.
GALLERY: AD-DICT: Phi Campaign Fall 2009
Thanks Fashion Copious!
RUNWAY RUNDOWN: Phi Resort 2010
Oh. My. Phi. This has got to be the best Phi collection of all time. Drop-crotch shorts. Cropped biker jackets. Spandex underneath skirts. Oversized draped tees.Cuffed zip shorts. Really, it can’t get any better! I’m actually digging the Hawaiian surf and scuba inspired prints and cuts as well as the masculine pullovers and those heels…I die! I’ve always had a soft spot in my heart for Phi, but this collection, well, let’s just say there’s hunk of putty where my heart used to be.
GALLERY: RUNWAY RUNDOWN: Phi Resort 2010
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RUNWAY RUNDOWN: Phi Fall 2009
Billy Jean might not have been Michael Jackson’s lover, but she certainly was Andreas Melbostad’s, head designer at Phi. The Phi Fall 2009 collection busted out some eighties inspired biker, bomber and aviator inspired garments. Leather zip pants, quilted gloves, corseted dresses, dominatrix belts and ribbed sweaters were some of the items that gave the Phi’s Fall 2009 collection their rebellious rocker vibe. Aviator jackets and fur on leather stoles were both very successful show stopping pieces that came down the runway. Distinct cut. High quality. Daring design. An overall season triumph.
GALLERY: RUNWAY RUNDOWN: Phi Fall 2009
LINKAGE: Style
Ad-dict: PHI S/S 09 Ad Campaign Shot by Steven Meisel

The PHI S/S 09 ad campaign is looking pretty fab. Shot by Steven Meisel and featuring models Kinga Rajzak & Viktoriya Sasonkina, the photos are simple but eye-catching. I love, love the models’ red lips and how their makeup contrasts with the white garments. And once again, an ad has sold me a pair of shoes at first sight.
Thanks to Fashion Copious for the photo.




