Joe Fresh and So Clean in a Dirty Mexican Bathhouse, and other Steamy Fashion Films

Edited by Jessica Lapidos

Earlier this week, Joe Fresh (AKA the classier Canadian H&M) opened its NYC doors on 43rd and Fifth Ave. Not only did the first 200 people in line to get in win a $100 gift card (some had camped out since 3AM), but they also witnessed the premiere of three oh-so-fresh fashion films. Joe Fresh backed and collaborated with artists Sue de Beer, Deborah Tuberville and Ellen Von Unwerth on films of NYC rockstardom, a dirty Mexican bathhouse, and a sexy Miami pool party, respectively. All in sleek looks from the Freshest of Spring 2012. Watch them here.

Win VIP Passes to DJ MAG Poolside Rager at WMC in Miami

Edited by Jessica Lapidos

Seems all the fun is southbound. Shop hops at SXSW and poolside fêtes at WMC. For those of you who don’t speak acronyms, WMC is the Winter Music Conference in Miami, exposing the illest new DJs to an all night-raging, bikini clad populous. We’ve secured 2 VIP tickets to the DJ MAG party, one of the hottest pool parties of the week, and we’re giving them away to the most deserving and ready-to-rage.

#NYFW Cheat Sheet: Rebecca Taylor Spring 2012

Edited by Amanda Gabriele

The Rebecca Taylor Spring 2012 show was like a funky-glam pool party. Glitter, floral prints and sheer knits in acid hues carried her signature “girly but not too much” vibe while aqua blue eyes and wet, slicked-back hair made me want to jump in the water.